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Electric Chair

Campaign
Agency Network: 
Published/Aired: 
November 2010
Amnesty International:  Electric Chair

Description

Print advertisement created by TBWA, France for Amnesty International, within the category: Public Interest, NGO.

Caption

Death to death penalty
139 countries have wiped out the death penalty. Only 58 are left to convince. Join us at www.amnesty.fr

Advertising Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noël
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Producer: Mecanique Général
Art Buyers: Barbara CHevalier, Dorothée Dupont
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Highest Rated

pez's picture

Brutal art!! Message delivered!

pez
Activity Score 1804
Creative Director
LeeHarvey's picture

Fantastic art, nice campaign, 8/10.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Well, to begin with, I don't agree with the brief itself. Death penalty is a tough thing, but considering people who deserved it have done something terrible, be it rape or killing, or both .... I believe it's important to keep such fair punishment for the sake of keeping order.

Guest
LeeHarvey's picture

Stick to the ad, you scary freak Never heard of innocent people that got the d.p. Heck now I'm discussing with you, we are here to discuss advertising and nothing else. Twunt.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Nice campaign. These pictures are taken from the video: http://www.ads-ngo.com/2010/07/13/death-to-the-death-penalty-amnesty-i...

Guest
Marlus Lau's picture

Agree, good campaign. Interesting how they've managed to work the logo idea in the art.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

"Death to (fill in the blank)" crowd telling anyone how to act? No thanks.

Guest
pez's picture

Brutal art!! Message delivered!

pez
Activity Score 1804
Creative Director
Guest's picture

why should we against death penalty, they're not there for nothing, they frankly deserve it

Guest
The Unfulfilled Potential of Dean Cain's picture

Twunt

The Unfulfilled...
Activity Score 18
Anonymous Author's picture

Very good.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Robwanali's picture

ayoba work

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

reasonwhy's picture

First guest > Mistakes happened, and still happen today. For those who are innocent despite of everybody think, death penalty is unfair.

reasonwhy
Activity Score 147
Art Director
CuriousPencil's picture

This forum has absolutely nothing to do with whether you agree with capital punishment (or 'the brief' as "Guest" put it), it's to do with campaign effectiveness, surely. And this is a great selection of work.

CuriousPencil
Activity Score 4225
Copywriter
Dzsoi's picture

I am not sure... it's a controversial issue, it's not the only strategy to take the elimination of death penality as a positive achievement beyond question. It's a matter of target audience selection (part of the brief) and that is included in advertising as an early and very important step.

Dzsoi
Activity Score 8611
Copywriter
S.tefan's picture

I love it!
Great work!

S.tefan
Activity Score 117
Willem de Kooning Academy |

http://www.stefanapswoude.nl

Guest's picture

finally genuine idea

Guest
eslametman's picture

finally genuine idea

eslametman
Activity Score 74
Art Director |

Eslam Etman

ralphstieber's picture

so strong.

ralphstieber
Activity Score 136
Copywriter at Miami Ad School Berlin
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