Agency Network: 
March 2009
Amnesty International:  Conquest


Print advertisement created by Leo Burnett, Venezuela for Amnesty International, within the category: Public Interest, NGO.


If we could change history, we would change nothing. Let's stop racism.

Advertising Agency: Leo Burnett Venezuela
Creative Director: Ali Armas
Art Director: Eduardo Gomes
Copywriter: Julián Guarín
Copywriter: Jimmy Battaglia
Illustrator: Fernando Pinilla
Photographer: Pedro Primavera
Executive Creative Director: Fabian Bonelli
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Guest's picture

Was this even about racism? I think they would've done this to about anybody.

But I agree on "Let's stop racism."

Guest's picture

If it wasn't racism, then why did they travel all over the world and kill, enslave people of colour? They could have done this shit in Europe.

Guest's picture

well, they've done that also in Europe. It's called war. The idea is to dominate the other and take his wealth.
Racism is more a result than a cause.

Guest's picture

Wih Racism I believe they mean the general hate for other races/cultures or the considering-them-less. The problem with this is though that it's very, very humanly.

Guest's picture

If given the chance to change history, why not change it to the better, instead of twisting it.
That's a weak concept in my opinion.

Stevil's picture

What they are suggesting is that we can't change history... so, let's just stop racism now. Meaning it wouldn't matter if the roles were reversed, it is still racism and it is wrong!

Activity Score 108
Graphic Designer at Bluffton, IN
Ravages's picture

Like the idea. Like the execution.

Activity Score 842
Guest's picture

I'm with you! Smart work. Upsets some folks, but they should question why.

sirvan's picture

But that's still racist... not a very well thought- out campaign.

Activity Score 29856


"I love some things, and don't love some other things."

Guest's picture

It's just you. You hate everything.

corndogfuneral's picture

So the same ad executed a different way still makes no sense.

Activity Score 1053
Art Director
Guest's picture

These Ads didn't follow the brief......they're so contrived because you can argue them down and find fault, they don't settle easy or make me agree with them, i only follow because racism should be stopped and i was raised properly, but it isn't because these Ads persuaded me!!!!

Guest's picture

really lost by the copy - but the visuals are good.

Guest's picture

They're making a statement about people who re-write history. Like white supremacists who say the Holocaust never happened, for example.

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