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Candle, 3

Campaign
Agency Network: 
Published/Aired: 
June 2015
Amnesty International:  Candle, 3

Description

Print advertisement created by Ogilvy, Germany for Amnesty International, within the category: Public Interest, NGO.

Caption

Let's bring injustice to light.

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Chief Creative Officer: Stephan Vogel
Creative Directors: Helmut Meyer, Lars Huvart, Peter Strauss
Art Director: Christian Kuzman
Copywriter: David Simons
Management Supervisor: Michael Fucks
Photographer: Joachim Bacherl
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damnson's picture

What is idea again?

Edit: I guess it works.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

@minas_mars's picture

You're relying on the viewer to be very interested in Amnesty International, if they're the majority of people who are not they just glance over seeing nothing. Which means you only get the people who already care.

It's very good otherwise.

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

We needed three ads for this!?!?!?

kleenex
Activity Score 58793
Web Designer/Developer
Noswadizzle's picture

Agree; why three?

Noswadizzle
Activity Score 484

Noswadizzle

Noswadizzle's picture

Even if the concept was good, unfortunately, practicality it isn’t. Having a single candle to bring something to light is lacking.

Noswadizzle
Activity Score 484

Noswadizzle

Sarin's picture

Doesn't work on me.

Sarin
Activity Score 342
Graphic Designer at Chulalongkorn |

Don't question it. Just let it roll over you.

Temple's picture

The human form inside the candle may be discernible in award shows juries, but, well, that's all there is about this ad.

Temple
Activity Score 11341
Creative Director
Culture's picture

I agree too

Culture
Activity Score 978
Creative Director
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