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Agency Network: 
Published/Aired: 
October 2010
Amnesty International:  Bars
Amnesty International Print Ad -  Bars

Description

Print advertisement created by Leo Burnett, Poland for Amnesty International, within the category: Public Interest, NGO.

Caption

Looking through bars hurts. Amnesty International.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Pawel Wojtak
Copywriter: Maciek Porebski
Illustrator: Pawel Wojtak
Typographer: Pawel Wojtak
Retoucher: Pawel Wojtak
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jackmancer2017's picture

It's a bit hard to watch indeed ;p

jackmancer2017
Hibon's picture

old idea...

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Mind telling me what isn't?

Guest
Guest's picture

Marketforce did this a few years ago for the Caxton Creative Exercise, it was perhaps a better execution of this technique.

http://www.campaignbrief.com/wa/2008/09/08/Crimestopper1.jpg

http://www.campaignbrief.com/wa/2008/09/08/Crimestopper3.jpg

Guest
Anonymous Author's picture

Whimsy is unsuitable.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

k.app.ad's picture
k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

Guest's picture

classy

Guest
Guest's picture

So what do I do? How can I help?

Guest
LeeHarvey's picture

Thank you Leo Burnout Warsaw for giving me a headache this mondaymorning! Not so sure what this ad is trying to tell me though...

LeeHarvey
Activity Score 3045
Creative Director
andyStock's picture

I like it.

But I have to agree with LeeHarvey - what is the advert for?

andyStock
Activity Score 666
bobby666's picture

nothing great about the ad and the idea as it is done years ago.

bobby666
Activity Score 1462
RMG Connect, India
Amish's picture

cannes lions 2002! old idea!

Amish
Activity Score 61
j4son's picture

Done

j4son
Activity Score 266
Copywriter
Guest's picture

yeah right :) thumps up!

Guest
shahidali's picture

Pertinent. Not the most novel of ideas but certainly I can relate to the pains of Aan and assuming that the viewers will also be able to relate. Thats the whole idea. Good one.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

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