Description
Print advertisement created by Leo Burnett, Poland for Amnesty International, within the category: Public Interest, NGO.
Looking through bars hurts. Amnesty International.
Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Pawel Wojtak
Copywriter: Maciek Porebski
Illustrator: Pawel Wojtak
Typographer: Pawel Wojtak
Retoucher: Pawel Wojtak
It's a bit hard to watch indeed ;p
Marketforce did this a few years ago for the Caxton Creative Exercise, it was perhaps a better execution of this technique.
http://www.campaignbrief.com/wa/2008/09/08/Crimestopper1.jpg
http://www.campaignbrief.com/wa/2008/09/08/Crimestopper3.jpg
Whimsy is unsuitable.
Write a wise saying and your name will live forever – Anonymous.
classy
So what do I do? How can I help?
Thank you Leo Burnout Warsaw for giving me a headache this mondaymorning! Not so sure what this ad is trying to tell me though...
I like it.
But I have to agree with LeeHarvey - what is the advert for?
nothing great about the ad and the idea as it is done years ago.
yeah right :) thumps up!
Pertinent. Not the most novel of ideas but certainly I can relate to the pains of Aan and assuming that the viewers will also be able to relate. Thats the whole idea. Good one.
shahid
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