Amnesty's flame is in danger worldwide, Middle-East

Campaign
Agency Network: 
Published/Aired: 
October 2009
Amnesty International:  Amnesty's flame is in danger worldwide, Middle-East

Description

Retouching: Yelle@livingroom.be

Print advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Caption

Amnesty's flame is in danger worldwide.
Defend it. Buy a candle or make a donation.

Advertising Agency: Air Brussels Belgium
Creative Directors: Marie-Laure Cliquennois
Art Director: Marie-Laure Cliquennois
Copywriter: Quentin Watelet
Photographer: Marc Paeps and Stock images
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Highest Rated

Guest's picture

puisque tu parles français je vais le dire en français :
viens faire un petit voyage en Belgique et tu verras si c'est un ghost
et si tu es belge, ouvre les yeux, tu verras les posters et n'oublie pas
d'acheter une bougie quand tu verras les bénévoles
bien à toi

Guest
Szychowski's picture

Main idea is ok for me. Putting water guns in politics hands is quite funny and gets to the point.
On the other hand - putting water gun in soldier's hand who is about to shoot someone, seems rather ridiculous, and makes campaign just stupid.

Szychowski
Activity Score 89
Art Director at Warsaw, Poland |

http://www.szychowski.info

Guest's picture

Never stop helping Amnesty - this is the message, and it's ok.

Guest
mikeelrapido's picture

I don't agree with you - the message is - never stop donating and helping, fight never stops.. This campaign is ok.
Btw, pozdrowienia.. :)

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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Szychowski's picture

Ok - that is Your point. But what would You do, if You see this ad on the street with no correspondence to other samples of whole campaign?
My first impression would be more like: "is this a kind of creepy joke?" As I said earlier: whole idea is ok - I have doubts only about this one.
Btw: na wzajem :)

Szychowski
Activity Score 89
Art Director at Warsaw, Poland |

http://www.szychowski.info

Guest's picture

Hmmm Hmmm...Vous sentez ? Ça sent le mauvais ghost!

Guest
Guest's picture

puisque tu parles français je vais le dire en français :
viens faire un petit voyage en Belgique et tu verras si c'est un ghost
et si tu es belge, ouvre les yeux, tu verras les posters et n'oublie pas
d'acheter une bougie quand tu verras les bénévoles
bien à toi

Guest
Guest's picture

héhé c'est quentin? ou Marie-Laure?

Guest
tirthomitro's picture

as usual the AI guys come up trumps.
AGAIN!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

RAM KATE's picture

Whatever one says, the politicians are just like a child, ignorant on what the outcome is. They use these weapons as toys. Back of my head just figuring out what Amnesty International wants to say war or donations. No donations and there is a real gun on your temple??? This is like asking with threat.The campaign is solidly negative.

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

everartz's picture

this is stupid!

everartz
Activity Score 7613
Art Director |

| everartz |

nepstein's picture

I think this is the least effective of the entire campaign.

nepstein
Activity Score 197
Parsons School of Design
silvi's picture

la idea no funciona tan bien cuando le están apuntando a alguien con el arma de agua. Es cómico y pierde seriedad. Las otras ejecuciones son mejores.

silvi
Activity Score 4170
Copywriter
Sherif Hany's picture

Vampire Creativity ...very bad :(

Sherif Hany
Activity Score 92
Producer/Director at Founder of Comrades Communications & Advertising
zaina's picture

i don't see this design as a call of peace because they pointed only on the middle east, iran and africa as if they are enemies. these series are a call of hate not peace because they show that some countries are good and other are bad (this is not right). hate the design , so ignorant.

zaina
Activity Score 85
Graphic Designer at designing agency
jai hind's picture

OK, but am i missing some countries as Israel, America, stupid stupid ad does not serve purpose of peace but yes it encourages hate, where the countries who are killing so many innocent people daily, or have killed them recently in the WAR OF TERROR are doves, oh man how i really am waiting for the day of judgement, :D

jai hind
Activity Score 356
Art Director |

jai hind
art director

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