Amnesty's flame is in danger worldwide, Dictator

Agency Network: 
October 2009
Amnesty International:  Amnesty's flame is in danger worldwide, Dictator



Print advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.


Amnesty's flame is in danger worldwide.
Defend it. Buy a candle or make a donation.

Advertising Agency: Air Brussels Belgium
Creative Directors: Marie-Laure Cliquennois
Art Director: Marie-Laure Cliquennois
Copywriter: Quentin Watelet
Photographer: Marc Paeps and Stock images
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Highest Rated

picktokyo's picture

buy a candle?

Activity Score 1404
Copywriter at JWT
jackmancer2017's picture

it's a little but funny but in a bad way

Guest's picture

It's a good message..

ibeg2differ's picture

Funny how no campaign ever criticizes an Israeli politician.

Activity Score 420
dadada's picture

Don't you know that there's a fearsome weapon called anti-semitic?

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

"fearsome weapon called anti-semitic" my ass! Is the one with tanks in the background could not be an israeli soldier?

dadada's picture

red star on tank and asiatic people on board doesn't make you think of something ?

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

gravity's picture

core idea is good, but...

trying to make humour ONLY from the entangled middle east countries is not a good idea. it's just shallow and cheeky.

if you really want to make a point this way, you should involve every dictator and so called peace keepers from around the world.

Activity Score 181
Art Director at Sistemsensin
krautland's picture

it's borrowed interest but the line saves it. it's so dead-on strategy and simple and just plain makes sense that I can't help but like it.

Activity Score 3212
Art Director at erm... no calls please.
Guest's picture

Why do all these ads critize Iran? when was the last time Iran invaded or bombed a country? oh that was 300 years ago. How about critizising the war criminal acts of Israel or the hegemonic invasion and bombings of the middle east by the US.

The idea of the ad is quite good but they should have used different settings in different countries. The west is preparing to invade Iran and this is an other way to demonize them in order to justify the bombing of civilians.. Not a very human rights thing to do...

zaina's picture

i agree with gravity and guest . i don't see this design as a call of peace because they pointed only on the middle east, iran and africa as if they are enemies. these series are a call of hate not peace because they show that some countries are good and other are bad (this is not right). hate the design , so ignorant.

Activity Score 85
Graphic Designer at designing agency
jai hind's picture

same problem guys, only whites and israeli are immune to any wrong doing. bad ad doesn't serve any purpose, just tell me how many countries have this president attacked, how many innocent people have he killed, either the creative guys are jews, or on israeli payroll or they're really deaf, dumb, and blind, or they don't have a moral side, they have the guts to put a gun on this guy, but tell me something where's the gun of olmert, bibi et al

jai hind
Activity Score 356
Art Director |

jai hind
art director

rolling.stone's picture

fully agree

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Ya's picture

why amnesty are helping the US policy by portraying Iran as an icon for anti human rights

Activity Score 161
Art Director
Guest's picture

Be honest and show some weapons in Israeli and american politician's hands as well, then it will work.

fadirahhal's picture

well, if they make it 4 "Bosh" is much better...

Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
Guest's picture

no humanitarian organization would promote fingers should be pointed at any one specific country / religion / race...this ad seriously makes one question the credibility of the Amnesty international...

Wordnerd's picture

apart from the battle on 'who's the bigger asshole':
on first sight this shows me a harmless dictator. then the line twists it around into endangering the the flame of amnesty.
a little bit too twisted for me. if you don't read it you understand the exact opposite: amnasty disarmed the guy - hooray!
and if you do read it: I don't think people will take that serious.

Activity Score 6690
picktokyo's picture

buy a candle?

Activity Score 1404
Copywriter at JWT
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