Addicted Man

Campaign
Agency Network: 
Published/Aired: 
April 2008
Ammerland:  Addicted Man

Description

Print advertisement created by Wächter & Wächter, Germany for Ammerland, within the category: Non-Alcoholic Drinks.

Advertising Agency: Wächter & Wächter, Bremen, Germany
Creative Director: Andreas Rüthemann
Copywriter: Jan Portius
Photographer: Nadine Elfenbein
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Guest's picture

Not great, just okay...it wont win a lion!

Guest
Guest's picture

it won't win anything.

Guest
annasamara's picture

I think you are forgetting that the goal is not to win awards, but to sell product.
Advertising is supposed to serve the client not your ego.

Annya A.Uslontseva
www.auadesign.com

annasamara
Activity Score 79
Freelance graphic designer
Grrrr's picture

The goal should be to serve the brand, the consumer, not the client and not anybody's ego.

Grrrr
Activity Score 1961
Illustrator
Guest's picture

I am not sure if you are agreeing with me or not :)

But here is what I think:
The client is the brand, and as long as they are paying the bill the results should serve them.
And as far as consumers go, I think it is a starch to think that for-profit corporations care about their consumers.
I think calling people "consumers" pretty much sums it up.

And I am not sure if I made this clear in my first post, but I like this ad.
I think it will work, a.k.a sell product, serve the client. :)

Annya A.Uslontseva

Guest
Guest's picture

yeah I agree with you!!
as a agency we must loving the consumer not the client !

Guest
Guest's picture

I second that. This website is becoming a congregation of presumptuous jokers who would not have the courage to do a decent advt, yet sit on judgment seat and tell others what to do. Please gather the decency to give a rationale to why an ad wont work.

Guest
Guest's picture

Good luck with that concept.

Guest
Tomyang's picture

Whoa.

Tomyang
Activity Score 42
Bangkok
Guest's picture

OK. Rational for why it won't work. What's the ad telling me? That this middle-aged guy is hooked on milk? And that should send me running to the shops for some?

Guest
Puly13795's picture

I'm not saying this is a great ad. The problem for me is that the cuts around the mouth don't suggest addiction; they suggest that these people need to relax their drinking hand.

However, to answer your question: It's pretty straight forward what the ad is telling you. It's a testimonial. If this guy loves milk this much, then you'll probably love it too. Go out and try some. Same tactic is used with many products and services.

Again, I don't love it. They're trying to create another "Got Milk? Mustache". Unfortunately, it doesn't work. Only milk will give you that milk mustache, whereas anything in a round glass could give you these cuts.

Puly13795
Activity Score 42
Copywriter
Guest's picture

test

Guest
Guest's picture

this is actually funny. i like it....

Guest
Guest's picture

Maybe in the next ad they can all have white mustaches, oh wait...

Guest
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