We created these prints to increase awareness about pet insurance in Mexico. Through an emphasis on depth, volumen and patterns found in functional architecture, we wanted the composition to highlight the potential hazards for curious pets at home.
Print advertisement created by VMLY&R, Mexico for AMIS, within the category: Finance.
Global Chief Creative Officer: Debbi Vandeven
Chief Executive Officer: Hector Fernandez
General Creative Director: Luís Enríquez
Creative Director: Héctor Cruz
Art Director: Jonathan Tesmaye
Art Director: José Alberto Olea
Copy: Sebastián Cors
Photographer: Pietro Primavera
Additional credits: Account Director