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Torn map

Agency Network: 
Published/Aired: 
January 2010
AMI:  Torn map
AMI Print Ad -  Torn map

Description

Print advertisement created by Y&R, United States for AMI, within the category: Public Interest, NGO.

Advertising Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Luis Moreira
Copywriter: Pedro Vieira
Account Executive: Isabel Gonçalves
Photographer: Frederico Van Zeller
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morse's picture

Even a torn map doesn't really do justice to the events.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mikeelrapido's picture

Nice visual.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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Schirone's picture

Not really original.

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

jackmancer2017's picture

Why does that look like tobacco?

jackmancer2017
natt1's picture

Good idea, but the crafting is kinda not there for me. Doesn't look like a torn map.

natt1
Activity Score 44
art director saatchi & saatchi - Uganda |

natt

silvi's picture

Agree with tobacco comments.

silvi
Activity Score 4172
Copywriter
satrianee's picture

Anyone can act missing the bads when it's something this urgent... It says in the copy too... stop reading or looking!

satrianee
Activity Score 3748
NomadDCLXVI's picture

yep! that's the point.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

sold's picture

far away to make anyone donate or help

sold
Activity Score 3379
Copywriter
Tommy G.'s picture

no photo/illustration would be better

Just a bold/black text would be more efficient

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
shahidali's picture

doesn't contain the pathos to make someone act.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

scarfinati's picture

Could’ve done something pretty fucking amazing advertising with this brief and this is what they give us?

scarfinati
Activity Score 843
Art Director
hufflepoff's picture

struggled to see the torn map

hufflepoff
Activity Score 430
Art Director at shwing
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