Robber

Campaign
Agency Network: 
Published/Aired: 
December 2008
AMI:  Robber
AMI Print Ad -  Robber

Also From This Campaign 2

Description

Print advertisement created by Axis Ad School, New Zealand for AMI, within the category: Finance.

Caption

As if it never happened.

Advertising Agency: Axis Ad school
Art Director: Steve Hansen
Copywriter: Sarah Comer
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eduardojoseph's picture

Doneeeeeeeeeeeeeee

eduardojoseph
Nanel's picture

where was it done? show the evidence

Nanel
Activity Score 283
Copywriter
Losvanvan's picture

Ahi tienes las evidencias.
Saludos

Losvanvan
Evidence's picture
Evidence
Evidence's picture

This was done for Yellow Pages

http://e.imagehost.org/view/0318/Imagen_2

Evidence
control C's picture

uuuuuuhhhh busted!!!

control C
Activity Score 104
Copywriter
coolcatdaddy's picture

"Hello? Spike? Hey, mate. You won't believe this. It's f***ing weird man - every time I pick up a tv, another one just pops up in it's place! .... No, I'm not drunk! You gotta get over to this house. And bring the whole gang - there's a laptop upstairs in the bedroom that does the same thing!"

coolcatdaddy
Guest commenter's picture

You couldn't pay me to steal that tv

Guest commenter
matks's picture

Agree, it should be more expensive equipement, hi-fi or maybe some pieces of jewlery. This TV set in the picture is worth nothing. Nobody would bother to steal it.

Anyway, these ads for insurance and yellow pages are far better executions of the idea "things stay the same". Broken car glass is really convincing. These above are not so strong, but very promising as student works.

matks
Activity Score 482
Advertising
Debasis Mata's picture

We must pay you to purches the same TV once more.

Debasis Mata
brndnrap8's picture

That's good they have 2 of same T.V.s

http://www.sharkcountry.blogspot.com/

brndnrap8
Activity Score 170
Art Direction
MarcoSamir's picture

nice idea but the television on the table is fake and has no shadow on the wall ..

MarcoSamir
Crisp One's picture

haha, i don't think a burglar would go through the process of possibly doing 4 years for stealing a 10 inch TV. If he did, he'd have to be on some pretty good Tweak.

Crisp One
Activity Score 2005
Other at New York
FULLYLOADED's picture

I'm guessing as students they would have a limited budget so probably used what they had...Would be nicer with a plasma tv although...agree with that.

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
Guest commenter's picture

i think works well for tv

Guest commenter
Debasismata's picture

Great thinking, but the dress colour of the robberer at daylight is inappropriate. it may be other..........

Debasismata
Debasis Mata's picture

Great thinking, but the dress colour of the robberer at daylight is inappropriate. It may be other......

Debasis Mata
kurtberengeiger's picture

I'm impressed. This idea could go far.

kurtberengeiger
Activity Score 7357
Copywriter
AdvMan's picture

Basic Message or Service behavior is true BUT idea and edit so easyyyyyyyyyyy!
For the target market, doesn't mainly direct to brand.

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Throw a brick's picture

Why does the robber have to be black?

Throw a brick
Crisp One's picture

he's more of a caramel color.

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

a mix of black and white you could say. Top marks for political correctness. Maybe all he needs now is one asian eye. Nice idea!!

Guest commenter
Guest commenter's picture

Im 99% sure i was raped by the person in this photo. Not kidding.

Guest commenter
Guest commenter's picture

Im 99% sure you have no idea who it is. You can only see there eyes.

Guest commenter
capywriter's picture

nice idea, but too flat photography (ok, it's a student work)

capywriter
Activity Score 5513
Copywriter at Freelance
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