Agency Network: 
Published/Aired: 
January 2019
American Science & Surplus: Magnifiers

Description

The merchandise at American Science & Surplus is an everchanging mix of items that range from the practical to the downright odd. This campaign informs viewers of the store's eclectic wares through illustrated characters whose unique physical attributes or life situations could benefit from being able to choose from such an array of items. Just the right product to meet just the right need.

Print advertisement created by Nelson Schmidt, United States for American Science & Surplus, within the category: Education.

Caption

Led magnifying eyeglasses. Welcome to an everchanging array of things you may never need and some you can’t live without.

Advertising Agency: Nelson Schmidt, Milwaukee, USA
Creative Directors: Jeff Ericksen, Scott Lawson
Art Director: Scott Lawson
Copywriters: Jeff Ericksen, Olivia Klein
Illustrator: dwellephant
Photographer: Scott Lawson
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