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Watanabe

Campaign
Agency Network: 
Published/Aired: 
October 2006
American Express:  Watanabe

Description

Print advertisement created by Ogilvy, United States for American Express, within the category: Finance.

Caption

My life. My card.

Advertising Agency: Ogilvy & Mather, New York, USA
Creative Directors: Kevin Amter, Chris Mitton
Art Director: Kate Wilentz
Copywriter: Kate McCagg
Photographer: Annie Leibovitz
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Highest Rated

blackstar7's picture

nt tht great, but still nice.

blackstar7
Activity Score 75
Administrative
StarlaY's picture

everytime I see one of these ads I can't help thinking: You got the celebs... You got Annie Leibovitz... and yet you come up with mediocrity? decent work but not one inch more.

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

absolutely so 90's!

Guest
Guest's picture

I'd like to see you take a photo like that.

Guest
lucdesaulniers's picture

After Kate, its his horse. Good sense of value. Or is it the other way around?

lucdesaulniers
Activity Score 1145
blackstar7's picture

nt tht great, but still nice.

blackstar7
Activity Score 75
Administrative
Guest's picture

Best financial bank campaign I have seen to date.

Guest
Guest's picture

Have you ever made some decent Banking advertising? You the guy that says " it's so 90's". Let me tell you that the 90's are a lot better then this new century in terms of print advertising. This print ads (for one of the difficult categories “Banking and Financial products”) are better then 95% of banking advertising and yes, it helps to have Leibovitz as photographer and a good decent classic art direction.

Guest
Guest's picture

Cool photo and clean layout. Famous campaign.

Guest
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