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Misstree's picture

gee...satisfy ur appetite for sex at a supermarket by ogling at fruit in a sexual way?

Oh waitaminute...men do that anyways...to all things.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

jiahsisco's picture

I would sell fruit to mothers not FHM readers just my first thought.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

Jon-Paul Mountford's picture

As a set these work really well.
This is the best out of the three,
The black and white is a great choice, moves them into the need to takesecond glance zone.

I agree with earlier posts, that it's hitting the wrong market (men).

Will women buy more fruit because of them - probably not.
BUT it will make guys talk about "hey have you seen those fruit adverts", job done.

I kinda doubt that a fruit version of a guys lunchbox would get the girls talking in the same way.

when do you suppose wonderbra will move into fruit?

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

adrianapr's picture

it's forced, it's easy, it's first idea, and it's targeted to the wrong people.
besides, why black and white??? it's a supermarket, it has to communicate freshness, among other things... i really don't think this campaign is working at all. it's bad.

adrianapr
Activity Score 1254
Jd_Uchima's picture

I like this one best out of the three. Visually it works well and the black and white add to the "sexyness" of the sexual innuendo but like everyone else is saying this is speaking to the wrong audience(men).

Jd_Uchima
Activity Score 53
Student - The Art Institute of Atlanta
Zeus's picture

nice art direction, the 3 of them

Zeus
Activity Score 906
somewhere
Misstree's picture

gee...satisfy ur appetite for sex at a supermarket by ogling at fruit in a sexual way?

Oh waitaminute...men do that anyways...to all things.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Misstree's picture

And no...i'm not warming up to these.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Cinabeat's picture

sex sells (do not konw if it will work in this instance) good luck

Cinabeat
Activity Score 33
Account Executive
zwan's picture

thats what sex is all about ! its fun ! ABSOLUTELY AWESOME !

zwan
catmando, nepal

zwan
Activity Score 6
advertising |

zwan catmando nepal

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