Agency Network: 
Published/Aired: 
August 2009
AMDF:  Bed
AMDF Print Ad -  Bed

Description

Print advertisement created by TBWA, Australia for AMDF, within the category: Public Interest, NGO.

Caption

Help get her out of bed on Sunday August 30th. Mitochondrial Disease (MD) is a genetic disorder that robs thousands of Australians of their energy, trapping them in their beds. Help free them by joining Stay in Bed Day on Sunday August 30. Register today at stainbedday.org.au

Advertising Agency: WHYBIN/TBWA/TEQUILA Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Directors / Copywriters: Ryan Foster, Andy Foxlee
Typographer: Chris Mawson
Photographer / Retoucher: Erik Johansson (alltelleringet.com)
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Highest Rated

alexander_bickov's picture

Great idea!

alexander_bickov
Activity Score 3217
madboy's picture

Good idea

madboy
Activity Score 34
firebug's picture

nice

firebug
Activity Score 1105
alexander_bickov's picture

Great idea!

alexander_bickov
Activity Score 3217
FULLYLOADED's picture

Not quite for me. Woman growing into bed could have been done better. Missed opportunity on an ok idea

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
Guest's picture

what that mean

Guest
federo's picture

shocking pic

federo
Activity Score 775
advertising agency
Javier Ramírez's picture

Lo encuentro muy parecido a eso: http://adsoftheworld.com/media/outdoor/espn_couch_1

Javier Ramírez
Activity Score 1237
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

everartz's picture

my god! this is so impressive!

everartz
Activity Score 7571
Art Director |

| everartz |

A stranger abroad's picture

National stay in bed day. Hey, i've been supporting this charity for years without even knowing it.

A stranger abroad
Activity Score 427
Copywriter at Singapore
rolling.stone's picture

Striking Visual. Good Idea.

although link given by of Javo is pretty matching in visual

But I consider this is good enough.

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Why is the woman in a dolls house with everything out of scale?

Guest
Guest's picture

she havent legs?

Guest
Guest's picture

I think you'll find her legs are actually 'in the bed' - which looks like it's supposed to be sinking sand or something of the likes.

Guest
Guest's picture

its on my bday lol

Guest
Guest's picture

hehe the website reads as "stain bed day". I for one am against staining beds...but if it's for a cause....

Guest
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