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Hippo

Campaign
Agency Network: 
Published/Aired: 
March 2015
Ambuja Cement:  Hippo

Description

Print advertisement created by Publicis, India for Ambuja Cement, within the category: Industrial, Agriculture.

Caption

Giant compressive strength.

Advertising Agency: Publicis, Mumbai, India
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Arkadiusz's picture

Those ads are not clear for the consumers but the professionals (architects, builders, engineers) will understand. The question is who was a TG?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

damnson's picture

Not really feeling it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Ogilvi Himself's picture

My flat the size of a chipmunk

Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

kleenex's picture

Why do the buildings look like animals!?!?!?!

kleenex
Activity Score 58797
Web Designer/Developer
Shraddha_pawar's picture

living inside a hippo? haha...Supercool ! :p

Shraddha_pawar
Activity Score 975
Copywriter |

Shraddha

Abhigmistake's picture

I didn't notice that they look like animals until I read what the ads were titled. Maybe some complimentary copy would have made it easier to identify the ad.

Abhigmistake
Activity Score 40
Symbiosis Institute of Media and Communication (UG)
nurdito's picture

Might be logically wrong: squeezing things into something big, e.g., hippo, elephant, etc, is NOT compressing.

nurdito
Activity Score 63
Other
Arkadiusz's picture

Come on, it's all about strength. Elephant, hippopotamus and rhinoceros are symbols of it.
More importantly, the buildings don't have any load-bearing walls inside (because the material is so strong).
As I wrote in previous comment, the meaning of those ads may not be obvious to consumers but probably is clear to the architects, builders and engineers.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

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