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Haircut, 2

Campaign
Agency Network: 
Published/Aired: 
December 2008
Amboss:  Haircut, 2

Description

Print advertisement created by Saint Elmo's, Germany for Amboss, within the category: Personal Accessories.

Caption

Precision scissors.

Advertising Agency: Saint Elmo's, Munich, Germany
Creative Director: Markus Wälde
Art Directors: Daniel Rödel, Francika Tidlacka, Barbara Franke
Copywriter: Nicolai Herrmann
Illustrator: Philipp Obermayer
Photographer: Igor Siwanowicz
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Guest's picture

What is the idea ?...most consumers will reject this ad, me too!

Guest
corre's picture

I think the idea is that with these scissors you can cut so precisely, you can even give a haircut for a tiny bug.

corre
Activity Score 196
Imwrittenwith-c-and-ai's picture

Oh thanks - it`s understandable! You`re not always sure about that, are you?

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
cperry's picture

haha i like it.

cperry
Activity Score 280
Guest's picture

nice work but, no brand pull!

Guest
Guest's picture

Huh?!
Ain`t that the reason for advertising? To get your brand better known? I think they did a good job!

Guest
STRTLRS's picture

No. The purpose of advertising is to *sell* a product or service. You can't really sell a brand.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

You are wrong. When you buy a pair of nike shoes, you aren't buying a pair of shoes; you are buying an attitude.

Guest
kalpesh78's picture

love the idea...super cool

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

A.G. Pennypacker's picture

Nice idea but DAMN these bugs are unattractive. And why precision scissors? Maybe it should be precision cuts.

--------------
"I have a screen name because not having one is for pussies."

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest's picture

Nice campaign. Period.

Guest
gioborde's picture

JAJA..these are nice

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

tantrik_indian's picture

There is no 'precision', the 'scissors' is far fetched.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

You think? Well cutting insects "hair" sure is precise I think. In my opinion those are the best ideas, where you have to think a bit - I like it!

Guest
Tomyang's picture

Old idea.

Tomyang
Activity Score 42
Bangkok
Guest's picture

Really? Never seen this before - I think it rocks! Well they look kinda creepy - but ain`t it more gamy than if it were Disney-Style?

Guest
Imwrittenwith-c-and-ai's picture

Thanks - yeah. We thought of "Disney-Style" as you called it briefly - but than we all suddenly got distracted by our jawbones snapping due to yawning.

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
Guest's picture

Nice - but what did the copywriter do? ;-)

Guest
Imwrittenwith-c-and-ai's picture

No comment. ;-)

Well if you must know, brought client, photographer, 3D-artist and idea on that one.

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
Guest's picture

This is just pure shit, fact. Why put a wig on a bug and talk about precision scissors?

Guest
Imwrittenwith-c-and-ai's picture

Hmm- we kind of expected that point of view. Well the original idea was with a housefly where you cut all the bristles away except the ones on the head, but that just looked too ugly really. ;-) We favored the portrait-like style then. Found that just more visually appealing.
That was the one "Looks over realism"-decision here.
And with a bit of imagination you can think about those "wigs" (if you still want to see them as such) having to be cut too, can`t you? But thanks for the refreshing honesty, dear guest! :-)

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
pardzy's picture

good picture good c g

pardzy
Activity Score 16
photographer
BrettHeart's picture

hmmm... i like it! ;-)

[BrettHeart™]

BrettHeart
Activity Score 136
Contexta |

[BrettHeart™]

capywriter's picture

I have a problem with the fact none of these insects actually have some kind of hair on their little heads. There's nothing to cut.
Instead if you would have thought further, you could have chosen a bumble bee. They are completely covered with 'hair' and look much cuter as well and not repulsive at all.

capywriter
Activity Score 5512
Copywriter at Freelance
Imwrittenwith-c-and-ai's picture

Hi! As I wrote two entries ago, bumble bees or houseflies were actually my first idea.
But whoa these things look bad-ass with their huge fangs, those bumble bees! Ever seen one close-up? Gave me nightmares!
Well this here is fantasy, of course. But we all really liked the looks far better. Well, tastes are different, aren`t they? :-)

Imwrittenwith-c...
Activity Score 80
Copywriter at Ad agency, copywriter
Guest's picture

take a look of ARCHIMBOLDO paints

Guest
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