Ambient

Published/Aired: 
December 2007
 Ambient
 Ambient

Description

To encourage people to join a gym in the run up to Christmas, BJL used the classic Office Christmas Party image of a photocopied bum. This was used as a door drop and also as an ambient in offices near the gym.

Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa
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cp's picture

get your ass in shape this Christmas!

cp
Activity Score 352
Creative Director
Jet Propulsion Lab's picture

Wow, you sure know how to explain an idea to the rest of us...

Jet Propulsion Lab
Activity Score 10669
Copywriter
copycomoelcopi's picture

but that ass looks fine for me!

copycomoelcopi
Activity Score 814
Copywriter
gibshellenberger's picture

yeah, that ass is already in shape...you couldn't find an out-of-shape ass?

gibshellenberger
Activity Score 157
Creative Director
ellehcimeo's picture

No ass looks good pressed up agains the glass of a photocopier. Personally, I would have liked to have seen a giant squashed as. Big old floppy one! LOL

ellehcimeo
Activity Score 3358
Art Director
Jet Propulsion Lab's picture

"I really don't mind my gigantic flabby ass hanging out of the bikini on the beach. But when it comes to an office Christmas party, THAT'S when I get serious!"

Jet Propulsion Lab
Activity Score 10669
Copywriter
Rog's picture

Mmmmwah! Mwah! Mwah! Mwah! :D

>>>> That's not an butt. THIS is an butt.

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

jigouri's picture

hahahaaaa
"Rog"er that!

☁ ☁ ☁ Everything you can imagine is real ✌

jigouri
Activity Score 10
Art Director |

☁ ☁ ☁ Everything you can imagine is real ✌

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