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Plastic doll, 1

Campaign
Agency Network: 
Published/Aired: 
March 2008
AMAM:  Plastic doll, 1

Description

Print advertisement created by BBDO, Spain for AMAM, within the category: Public Interest, NGO.

Caption

More than 140 million women in the world are condemned to feel nothing.

Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Director: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographers: Corbis, Carles Nin, Eduardo Colesi
Post Production: Albert Fornos
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Highest Rated

KerryChild's picture

Fantastic.

KerryChild
Activity Score 183
Copywriter
mj27's picture

Hey, this is the campaign that got gold medal on FIAP, last week!

Amazing, very strong visual concept for a real probleam! Congratulations!!!

mj27
Activity Score 15
khalsain's picture

gr8 concept...gr8 work

khalsain
Activity Score 264
ad agency
gonzohj's picture

Ok, quite wise but... Why using the same background in all 3 executions? The ads feature women from different races so shouldn't the background portray the same idea?

We are all ignorants, but we don't all ignore the same things...

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

Vicomte's picture

Really great job.

Vicomte
Activity Score 287
Copywriter at Copywriter
Y.A's picture

The plastic doll hasn't been use before ?
I don't really remember for what campaign, but probably for same reasons.
Sorry, don't have links, but i'm quite sure.
Well, the idea is still strong and shocking, so it works.

Y.A
Activity Score 16
Wordnerd's picture

good idea with a strong punch

Wordnerd
Activity Score 6692
Copywriter
mj27's picture

Replying to GONZOHJ: The executions are perfect. It´s a similar background in the 3 executions because GENITAL MUTILATION use to be done in women who lives in COUNTRYSIDE.

mj27
Activity Score 15
Malala's picture

Congratulations!!!

Malala
Activity Score 295
Art Director |

Malalanayake

Byte's picture

crap.

Byte
Activity Score 327
Art Director |

Byte!

STRTLRS's picture

Very nicely done.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

KerryChild's picture

Fantastic.

KerryChild
Activity Score 183
Copywriter
afornos's picture

Me alegro de que os guste. :D
Un saludo a todos.

I am glad you like it.
Greeting

http://www.albertfornos.com

afornos
Activity Score 8
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