Description
Print advertisement created by University Of Gloucestershire, United Kingdom for Alzheimer's Society, within the category: Public Interest, NGO.
I wake up with someone new every day Alzheimer's society
Creative Director: Frank Holmes
Art Director: Tom Ford
Copywriter: Daniel Bennett
Illustrator: Tom Ford, Daniel Bennett
Photographer: Richard Ashton
Additional credits: Max Hurford
Highest Rated
Agree. Nothing new here. It may get your attention, but the payoff is, "Really? Are you really talking about Alzheimer's this way." Quite lame.
had it been written opposite, would have been even more strong
i guess people will get what i mean to say! lol
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~ Quite obviously, I have gathered no moss ! ~
LOL ...I had the same thought at first sight but thinking about Alzheimer it makes sense.

Very crude, but very true... good!

Makes Alzheimer's sound fun.

reminds me of 50 first dates

alzheimer is serious, this is not.

great line!
"Do you know what's good in Alzheimer disease? I meet new people every day!"
Using old jokes in advertising... Lame.
Using old jokes in an Alzheimer ad...Tasteless. And lame.
Agree. Nothing new here. It may get your attention, but the payoff is, "Really? Are you really talking about Alzheimer's this way." Quite lame.

Assuming that people suffering from Alzheimer are mostly old, it seems to me to be double disturbing: first of, this disease ain't fun, secondly, well, picture it yourself :D Sort of cruel joke.