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Someone new

Campaign
Published/Aired: 
June 2016
Alzheimer's Society:  Someone new

Description

Print advertisement created by University Of Gloucestershire, United Kingdom for Alzheimer's Society, within the category: Public Interest, NGO.

Caption

I wake up with someone new every day Alzheimer's society

Advertising School: University Of Gloucestershire, Gloucestershire, England
Creative Director: Frank Holmes
Art Director: Tom Ford
Copywriter: Daniel Bennett
Illustrator: Tom Ford, Daniel Bennett
Photographer: Richard Ashton
Additional credits: Max Hurford
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Highest Rated

burketim's picture

Agree. Nothing new here. It may get your attention, but the payoff is, "Really? Are you really talking about Alzheimer's this way." Quite lame.

burketim
Activity Score 2
Creative Director at A. Eicoff. & Company
Blashyrkh's picture

Strong copy

Blashyrkh
Activity Score 32890
Art Director
rolling.stone's picture

had it been written opposite, would have been even more strong

i guess people will get what i mean to say! lol

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Blashyrkh's picture

LOL ...I had the same thought at first sight but thinking about Alzheimer it makes sense.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Very crude, but very true... good!

Guest
Guest's picture

Makes Alzheimer's sound fun.

Guest
Guest's picture

reminds me of 50 first dates

Guest
Guest's picture

alzheimer is serious, this is not.

Guest
Guest's picture

great line!

Guest
Dzsoi's picture

"Do you know what's good in Alzheimer disease? I meet new people every day!"

Using old jokes in advertising... Lame.
Using old jokes in an Alzheimer ad...Tasteless. And lame.

Dzsoi
Activity Score 8611
Copywriter
burketim's picture

Agree. Nothing new here. It may get your attention, but the payoff is, "Really? Are you really talking about Alzheimer's this way." Quite lame.

burketim
Activity Score 2
Creative Director at A. Eicoff. & Company
Guest's picture

Assuming that people suffering from Alzheimer are mostly old, it seems to me to be double disturbing: first of, this disease ain't fun, secondly, well, picture it yourself :D Sort of cruel joke.

Guest
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