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Grandmother

Campaign
Agency Network: 
Published/Aired: 
May 2016
Alzheimer's Association:  Grandmother

Description

Photographer: Post-production: Claudio Ubilla

Print advertisement created by Unitas, Chile for Alzheimer's Association, within the category: Public Interest, NGO.

Caption

When you forget all, you lose all.

Advertising Agency: Unitas RNL, Santiago, Chile
Creative Directors: Feudo Aravena, Bola Geisse
Art Director: Pancho Rojas
Copywriter: Mauro Galaz, Gastón Morales
DCG: Pancho González
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dylank's picture

Didn't get it at first glance, it's good.

dylank
Activity Score 47
Art Director Chicago
Guest's picture

This is actually for people who really knows what is this about. I have family with Alzheimer, this really happen to them.

I really like this ad, is all what it really mean. And i like the art direction.

well done

Guest
ADebutant's picture

Simple & effective. Love it.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
Guest's picture

I DON’T KNOW WHAT THE MEAN。
公益广告?

Guest
ivan's picture

The person forgets his own family members.

ivan
Creative Director at Ads of the World
mpubob's picture

frankly, im not sure if it means as "we forget our own family"
in my opinion,it is that all the Alzehimer patients in tht family end alone

http://mpubob.blogspot.com/

mpubob
Activity Score 8
celsa
mpubob's picture

frankly, im not sure if it means as "we forget our own family"
in my opinion,it is that all the Alzehimer patients in tht family end alone

http://mpubob.blogspot.com/

mpubob
Activity Score 8
celsa
hidearshake's picture

A simple idea needs no explanation. It's really geat.

hidearshake
Activity Score 132
Copywriter
Guest's picture

very lonely feel. like it. nice.

Guest
Tazdesigns's picture

This really nice! Beautifully thought through concept, sensitive, great visual impact...altogether most cool!

Tazdesigns
Activity Score 20

tazdesigns

Guest's picture

the approach is common but it conveys the message properly.

Guest
gmint7's picture

:::J:::
nice insight,

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

derya's picture

love this campaig

derya
Activity Score 302
Copywriter
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