Description
Photographer: Post-production: Claudio Ubilla
Print advertisement created by Unitas, Chile for Alzheimer's Association, within the category: Public Interest, NGO.
When you forget all, you lose all.
Creative Directors: Feudo Aravena, Bola Geisse
Art Director: Pancho Rojas
Copywriter: Mauro Galaz, Gastón Morales
DCG: Pancho González

This is actually for people who really knows what is this about. I have family with Alzheimer, this really happen to them.
I really like this ad, is all what it really mean. And i like the art direction.
well done
Simple & effective. Love it.
"Our factories make cosmetics. We sell hope." -M.Factor

I DON’T KNOW WHAT THE MEAN。
公益广告?
frankly, im not sure if it means as "we forget our own family"
in my opinion,it is that all the Alzehimer patients in tht family end alone
frankly, im not sure if it means as "we forget our own family"
in my opinion,it is that all the Alzehimer patients in tht family end alone

very lonely feel. like it. nice.
This really nice! Beautifully thought through concept, sensitive, great visual impact...altogether most cool!
tazdesigns

the approach is common but it conveys the message properly.