Agency Network: 
December 2010
Alzheimer Society:  Zero


Print advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.

Advertising Agency: Cossette Montréal, Canada
Chief Creative Officer: Michel De Lauw
Creative Director: Laurent Prud'homme
Art Director: Maxime Sauté
Copywriter: Etienne Mérineau
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Ron Burgundy's picture

I like the photography

This is a serious subject since I too have a family member that is effected by this,(Not trying to be negative) but other than telling me that he has no memory with a computer pun, how are we saving hope

Ron Burgundy
Activity Score 1616
Art Director at Southern California
CuriousPencil's picture

Ah. Didn't see the full campaign. Had to delete a rant.

Activity Score 4167
luispiter's picture


Activity Score 2746
the_lizard_king's picture

LAME. Why do people pick up trends and everyone ends up doing bad work around the same topic? Please leave Alzheimer alone. It is a serious thing.

Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Alberto Mora's picture

It's a quite simple idea. Not very creative

Alberto Mora
Activity Score 21
Copywriter at We Are Social
TommyO's picture


Activity Score 1802
Copywriter |

That's me!

liny_77's picture

There is an idea.

Activity Score 204
Creative Director
Dat Le's picture

I understand the idea after watching the other video, but as a standalone ad, I don't think many people will truly understand the message. I actually really like the idea of comparing human memory to computer memory (I think we would all freak out if we found out that our computers can hold 0 MB of information), but this execution doesn't communicate that effectively.

Dat Le
Activity Score 20
Texas Creative (University of Texas, Advertising)
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