Description
Print advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.
Chief Creative Officer: Michel De Lauw
Creative Director: Laurent Prud'homme
Art Director: Maxime Sauté
Copywriter: Etienne Mérineau
I like the photography
This is a serious subject since I too have a family member that is effected by this,(Not trying to be negative) but other than telling me that he has no memory with a computer pun, how are we saving hope
LAME. Why do people pick up trends and everyone ends up doing bad work around the same topic? Please leave Alzheimer alone. It is a serious thing.
And then GOD said...
Let there be creativity!!!
It's a quite simple idea. Not very creative
I understand the idea after watching the other video, but as a standalone ad, I don't think many people will truly understand the message. I actually really like the idea of comparing human memory to computer memory (I think we would all freak out if we found out that our computers can hold 0 MB of information), but this execution doesn't communicate that effectively.
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