Agency Network: 
July 2012
Always A Chance:  Always A Chance
Always A Chance Print Ad -  Always A Chance


Our brief was to get the name of the charity out there, whilst highlighting when the charity's work can prevent a young person falling in to a life of crime.

Print advertisement created by BIG, United Kingdom for Always A Chance, within the category: Public Interest, NGO.

Advertising Agency: Big Communications, Leicester, UK
Creative Director: Dylan Bogg
Art Director: Tim Jones
Copywriter: James Cross
Head of Design: Duncan Bancroft
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Highest Rated

shahidali's picture

Though verbose and a bit stale, I kinda like it.

Activity Score 4065
Dhaka, Bangladesh |


shahidali's picture

Though verbose and a bit stale, I kinda like it.

Activity Score 4065
Dhaka, Bangladesh |


Siddarth Basavaraj's picture

good copy..

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

kleenex's picture

I love it.

Activity Score 58777
Web Designer/Developer
jamesplcross's picture

Thanks for your comments

Activity Score 160
Creative Director at McCann Manchester
chicagohour's picture

I like it....

Activity Score 394
Copywriter |


JimCompton-Hall's picture

I don't really get the art but the copy is nice.
At first I thought it was too long, after the first few lines I was tempted to give up and skip to the end, but the more I read, the more I wanted to read. I still think it could do with being a touch shorted though. I'm a massive advocate of long copy but I think something like this, which is very same-y all the way down, would lose a few readers before the end.

All in all it's a great ad though. Good to see something decent from the UK on here.
My only other criticism is that some parts are a little hard to read... but then it's not meant to be viewed on a screen.

I can imagine this working incredibly well as a TV ad/video. A voice over with the proper emotion and gritty footage of this boy growing up.

Activity Score 62
Copywriter at Bournemouth University |


Sacrilegend's picture

Huge on long copy as well. You're dead-on with your comments. I also don't think the art direction is helping this piece out much, either.

Majorly agree on the TV idea.

Activity Score 3394
LittleJoe's picture

Who will read this ad? Too much copy imo, I agree with Jim: maybe better as a tv ad

Activity Score 345
Graphic Designer at Torino
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