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Impression, 3

Campaign
Agency Network: 
Published/Aired: 
December 2009
Altoids:  Impression, 3

Description

Print advertisement created by Miami Ad School, Germany for Altoids, within the category: Confectionery, Snacks.

Caption

Don't let your breath make the first impression

Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Gordian Frank
Copywriter: Gordian Frank
Teacher: Michael Schachtner, Y&R New York
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Highest Rated

silvi's picture

Don´t get it

silvi
Activity Score 4170
Copywriter
ShaniG's picture

What the hell does his breath smells like?
Cool idea, a WTF execution.

ShaniG
Activity Score 17214
Creative Director
satrianee's picture

This man forced to be a Greek I guess... Is he? and if he is, how does a greek's breath smell?
jerks.

satrianee
Activity Score 3748
ryan_anderson's picture

i think the idea of the whole campaign or the insight is that you can clearly see what that person had for dinner / lunch.
not that all people from these countries have bad breath.

so calm down, really smart thought and nice art!!!

ryan_anderson
Activity Score 36
f10.Sevilla's picture

Great idea, confusing outcome, the fact that people think you're generalizing greeks as people that have bad breath shows you made a mistake. I didnt see it like that at first, but obviously people do.

f10.Sevilla
Activity Score 59
Graphic Designer at Liga Evolution |

F10

Tommy G.'s picture

A bit weak, this company needs a real good start to challenge the other companies.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Muhammad Imran's picture

Love it! 8*

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

HP's picture

Guys, awesome. congrats! Nice illus btw!

HP
Activity Score 33
Creative Director at holgerpaasch.com
bobby666's picture

nice concept, nice illustartion but wrong depiction has screwed the idea totally. thts wht we call in advertising parlance - bad advertising.

bobby666
Activity Score 1462
RMG Connect, India
silvi's picture

Don´t get it

silvi
Activity Score 4170
Copywriter
Veerendra Moodi's picture

nice art........ ok

Veerendra Moodi
Activity Score 40
Graphic Designer at MAA Communications bozell Ltd., Bangalore |

Veerendra Moodi

dnyanesh's picture

good work

dnyanesh
Activity Score 115
Art Director at Pune
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