Shoe

Campaign
Agency Network: 
Published/Aired: 
October 2010
Alto Palermo:  Shoe

Description

Print advertisement created by Y&R, Argentina for Alto Palermo, within the category: Recreation, Leisure.

Caption

Mom still has cravings.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Advertised brand: Alto Palermo Shopping Mall
Advert title: Mother’s day campaign
Executive Creative Director: Martin Mercado
Creative Director: Martin Goldberg
Copywriter: Benjamin Tornquist
Art Director: Ivan Zimmermann
Retouching: Gaston Cardozo
3D: Diego Escalada
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Highest Rated

Guest's picture

lovely 3D! I surely don't want to work with that guy!

Guest
Guest's picture

Cool campaing i love it!

Guest
Guest's picture

Great idea!

Guest
Billoughsby's picture

Well understand, it's nowhere near as good as the bread slippers or the pizza sport shoe, of course, but, eh, s'okay.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

lovely 3D! I surely don't want to work with that guy!

Guest
jackmancer2017's picture

Are they selling food or shoes/bags?

jackmancer2017
Roger Keynes's picture

Now you're getting it, Jacko! ;)

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

i love it, it's simple, effective, straight-forward and funny. great job

Guest
Guest's picture

Not that I think this a great campaign, but the comment about selling food or shoes
must be one of the worst I've seen in the last month here.

Guest
kondensofke's picture

nice

kondensofke
Activity Score 336
VU
Guest's picture

The 3d its ok, the insight behind the idea its ok, but, com'on guys, but using the texture of one thing in another object is old, overused, and make the idea poor...better luck next time!!

Guest
Roger Keynes's picture

Tornquist. Tornquist...
Argentinian? ;)

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

monsieurange's picture

Done.

monsieurange
Activity Score 520
Creative Director
Guest's picture

quite a lovely insight

Guest
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