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Handbag

Campaign
Agency Network: 
Published/Aired: 
October 2010
Alto Palermo Print Ad -  Handbag

Also From This Campaign 2

Description

Print advertisement created by Y&R, Argentina for Alto Palermo, within the category: Recreation, Leisure.

Caption

Mom still has cravings.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Advertised brand: Alto Palermo Shopping Mall
Advert title: Mother’s day campaign
Executive Creative Director: Martin Mercado
Creative Director: Martin Goldberg
Copywriter: Benjamin Tornquist
Art Director: Ivan Zimmermann
Retouching: Gaston Cardozo
3D: Diego Escalada
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Guest's picture

Cool campaign! love it

Guest
HappyHour's picture

strangest headline placement i've ever seen.. i totally missed it, as well as the idea behind these. anyone care to explain?

HappyHour
Activity Score 2381
Guest's picture

nice idea...an art director there, please

Guest
Billoughsby's picture

I guess that did sound a bit peevish, didn't it. Revision: I don't get this.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Jupiter's picture

it's a seesaw (teeter-totter) layout...strange.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

SoCH_TO's picture

Good Photoshop !!!!!!!!!!!!!!!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

burcinistanbul's picture

I hate this "Alice in Wonderland" style advertising. Stay sober, get rich...

burcinistanbul
Activity Score 46
Copywriter
Guest's picture

I've seen this before: Punta Carretas Shopping made the same idea two years ago

Guest
Guest's picture

If you've seen it please post the link to the ads.

Guest
Guest's picture

idea wise prefer the chocolate one. art direction wise should be much more original. they could have pushed it more. very strange placement of headline indeed.

Guest
Roger Keynes's picture

Yep. I can see where you're going.
But, again, headline loses something in translation.
I'm guessing it works, parochially.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Yummy!

Guest
Guest's picture

The explanation from a girl: mothers has cravings during a pregnancy, but it can also happen when she sees a bag and she really loves it!!

Gime.

Guest
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