Pink saint

Campaign
Agency Network: 
Published/Aired: 
March 2014
Altair:  Pink saint

Description

Print advertisement created by Kairo, Egypt for Altair, within the category: Electronics, Technology.

Caption

Helping keep Egyptian truck drivers on the righteous path.

Advertising Agency: Kairo, Cairo, Egypt
Executive Creative Director: Hesham Ellabban
Creative Director / Art Director: Montasser Khalil
Copywriter: Hesham Ellabban
Typographer: Mans Greback
Photographer: Ayman Abbas
Production House: Melon Films
Producers: Hossam Fawzy, Haitham Taha
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Shawali's picture

The translation is wrong. It should read either "Helps keeping..." or "Helping keeping...". Thought a better line could be "Keeping / Keeps / We keep Egyptian truck drivers on the righteous path."

The Christian imagery is very interesting coming from Egypt. The idea isn't too bad but the end result falls a bit flat.

Shawali
Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

morse's picture

I really like the photography!

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

creativejayanta's picture

Nice effect!

creativejayanta
Activity Score 52

Thanks,
Jayanta Behera

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