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Shower

Campaign
Agency Network: 
Published/Aired: 
February 2012
Alpina Vibe Yogurt:  Shower

Description

Print advertisement created by Leo Burnett, Colombia for Alpina Vibe Yogurt, within the category: Food.

Caption

Keep it strong.

Advertising Agency: Leo Burnett, Bogotá, Colombia
Chief Creative Officers: Fernando Hernández, Mauricio Sarmiento, Germán Espitia
Creative Directors: Camilo Carvajal, Daniel Payán
Copywriters: Camilo Carvajal, Daniel Payán
Art Directors: Felipe Posada, Jose Berrio, Fernando Hernández
Illustrator: Jose Berrio
Account Manager: Janeth Consuegra
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marano's picture

Ads like this make me feel stupid. What am I looking at and how does this sell yogurt?

marano
Activity Score 348
Graphic Designer
ivan's picture

Robs a bank, gets jailed, soap drops in the shower. You get the idea.

ivan
Creative Director at Ads of the World
jhicken's picture

Really? This ad is very simple. The visual shows a series of circumstances that increases your heart rate and the message is to keep your heart strong, preferably with this yogurt.

I like it, it's funny.

jhicken
Activity Score 52
Art Director at Saatchi NYC
marano's picture

Ok I couldn't make out the images besides handcuffs. It makes much more sense now. Thanks

marano
Activity Score 348
Graphic Designer
kleenex's picture

interesting idea.

kleenex
Activity Score 58657
Web Designer/Developer
andylefty's picture

Different for a yoghurt ad.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

Target audience: Borderline Personality Criminals. Lovely.
Keep your heart strong indeed... :-)

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Blashyrkh's picture

Who said that having a heart rate like that is good?

Blashyrkh
Activity Score 32890
Art Director
mr.x's picture

Nice and funny concept. But I don't like the art direction. Ok, it's a heart monitor but the ad doesn't have to be black and green.

mr.x
Activity Score 998
Forsbergs Skola
torontose's picture

great

torontose
Activity Score 393
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