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Agency Network: 
Published/Aired: 
February 2012
Alpina Vibe Yogurt:  Lotto

Description

Print advertisement created by Leo Burnett, Colombia for Alpina Vibe Yogurt, within the category: Food.

Caption

Keep it strong.

Advertising Agency: Leo Burnett, Bogotá, Colombia
Chief Creative Officers: Fernando Hernández, Mauricio Sarmiento, Germán Espitia
Creative Directors: Camilo Carvajal, Daniel Payán
Copywriters: Camilo Carvajal, Daniel Payán
Art Directors: Felipe Posada, Jose Berrio, Fernando Hernández
Illustrator: Jose Berrio
Account Manager: Janeth Consuegra
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jhicken's picture

Funny, I like it.

jhicken
Activity Score 52
Art Director at Saatchi NYC
marano's picture

Man these images just are too abstract for me. Buy a lotto ticket, win lotto, dog takes lotto ticket. I get that part, but this takes too long to digest. And why would buying a lotto ticket raise your heart rate? And is that spoon looking thing suppose to be the dogs tongue? I do like the concept but I really think the execution is poor. This would work far better as a TV spot. 4 stars for a clever concept.

marano
Activity Score 348
Graphic Designer
mr.x's picture

He buys a lotto, heart rate normal. He wins the lotto, hear rate above normal. Dogs eat the lotto ticket, heart rate very high - almost heart attack. ----> Eat this yogurt and keep your heart strong and protect your heart from situations like this. Get it?

mr.x
Activity Score 998
Forsbergs Skola
marano's picture

The concept makes perfect sense. Its the execution that's poor. And if your heart rate is normal when you buy a lotto ticket, then why is it also normal when you rob a bank as per the other ad? Inconsistent

marano
Activity Score 348
Graphic Designer
Mardian's picture

buy lotto, win lotto, dog eat lotto, you eat yoghurt, pet lover wont like this ads probably

Mardian
Activity Score 27
Art Director at nollproblemo
mr.x's picture

Why would this ad offend pet lovers?

mr.x
Activity Score 998
Forsbergs Skola
torontose's picture

oka

torontose
Activity Score 393
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