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Agency Network: 
Published/Aired: 
May 2008
Alpina:  Read!
Alpina Print Ad -  Read!

Description

This ad was make for the a book fare of Bogotá.

Print advertisement created by Lowe, Colombia for Alpina, within the category: Non-Alcoholic Drinks.

Caption

Look at all you´ve been missing out on because you didn´t have the vitality to read.

Advertising Agency: Lowe/SSP3 Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
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Highest Rated

wert's picture

i already know all of this stuff

wert
Activity Score 77
Work
R. Rinaldi's picture

So do I.

R. Rinaldi
Activity Score 686
Singapore
Angrayus's picture

This is wonderful!

Trivia is vital...

Angrayus
Activity Score 7
copywriter
1983's picture

The art is like Eugene Cheong Ads!!!

1983
Activity Score 148
Copywriter
KerryChild's picture

Beetles taste like apples? Ah, the adventures of Lowe/SSP3 and their Fearfactor canteen...

Really enjoyed reading that. Pity about the typo in line 6.

KerryChild
Activity Score 183
Copywriter
Alistair C.'s picture

i like the copy (though nothing original in it), but the head is not very convincing and the typface is terrible!! i struggled to read the enlarged jpeg on a 19" screen. The letters are too condensed and there is not enough spacing between lines.

Alistair C.
Activity Score 692
Copywriter
BOOBJOB LOOBCANNON's picture

Not a bad idea. But it lacks the flow to maintain you through the whole ad though. Not sure if that matters, cos it still works.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

whitespace's picture

might as well put this at the start and end of a newspaper.

anyway some of the 'facts' inside are false. so easy to just cut and paste from the internet, so tiring to verify.

whitespace
Activity Score 1953
Creative Director
McBain5000's picture

couldn't be bothered to read it. HL gave it away already. Viagra, anyone?

McBain5000
Activity Score 115
n/a
Davosk's picture

If nothing else I learned that Slugs have four noses, Coke used to be green and Cockroaches live 9 days without a head.
Great read. I can exersise my strongest muscle with some of these facts when the conversation falls flat at dinner tonight,

Davosk
Activity Score 4811
Art Director
andre_j's picture

"when the conversation falls flat at dinner tonight" would have been a better headline.

andre_j
Activity Score 88
copywriter
XTG's picture

i like the idea, but it needs a more powerful headline and some kind of narrative: it's funny to read about this trivia, but to just write fact after fact is not so interesting as if they made some connection between them. still it's good imho :)

XTG
Activity Score 1355
copy
groovyspoon's picture

Looks like the copywriter typed random facts into google.
Could not be bothered reading all of it... a nicer typeface might have made this a little stronger.

groovyspoon
Activity Score 57
Graphic Designer
blpages's picture

I think it's smart. Most people start off reading and then scan the page quickly because they're bored. The only thing they effectivly really read is the headline, one or two lines of copy AND the last line. You need to know how it ends. There it says you have vitality if you read the entire piece. And since you didn't, you should buy Alpina Oatmeal.

No idea how effective it is, but the insight is nice.

blpages
Activity Score 8
wert's picture

i already know all of this stuff

wert
Activity Score 77
Work
andre_j's picture

hats off.

andre_j
Activity Score 88
copywriter
Rachel.Mann's picture

-FRESH is spelled incorrectly, 6th line down.

-LITERATURE is spelled incorrectly, 26th line down.

-IT'S should be ITS, 33rd line down.

Also, half of those "facts" are simply urban legends, which is irksome. For instance, US law does NOT require every 5th mile of interstate highways to be straight for aircraft landing during emergencies. Why in the hell would they land aircraft on a highway, blocking all other transportation efforts? This law does not exist. All you have to do is drive on a freeway to realize this :P

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

chinaski's picture

rarely should one write block texts

chinaski
Activity Score 951
Copywriter
reactor's picture

It is interesting. Once you start reading,you keep going even as you realize that it is a ploy to keep you reading. not too bad

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Paula M2R's picture

aburrido.... las personas ya no tienen el gusto por la lectura. por lo tanto no le pondrán cuidado

Paula M2R
Activity Score 11
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