Alphabet

Published/Aired: 
January 2007
 Alphabet
 Alphabet

Description

Caption

This is the only education 300,000 children around the world receive. To join our campaign to stop the use of child soldiers, visit us at www.amnesty.org

Advertising Agency: Saatchi&Saatchi, Vietnam
Creative Director / Copywriter: Steve Hough
Art Directors: Brandy Vu, Sumesh Peringeth
Illustrator / Production: Que Huong Nguyen
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Nthngmn's picture

really like it. high-five

Nthngmn
Activity Score 626
Art Director
creative_assylum's picture

dont like the x

creative_assylum
Activity Score 134
Art Director
bright rhino's picture

Some of the letters work well, others are forced. I'm not sure if the execution needs to go through the entire alphabet.

bright rhino
Activity Score 114
Art Director
Bigbird's picture

I agree, If they did the 'C' better, i think 'ABC' was enough.

Bigbird
Activity Score 112
Art Director |

Word2BigBird

bompa's picture

me gusta

bompa
Activity Score 316
Copywriter
guaba's picture

CHIDO ONE

guaba
Activity Score 26
Creative Director |

my name is guaba!!!

cp's picture

This is good stuff !!!

cp
Activity Score 352
Creative Director
fersvax's picture

People speak english in Vietnam????

fersvax
Activity Score 1237
Creative Director |

FER.

Rog's picture

There are Cubans in Florida??!! ;)

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture

I guess this is meant for the people (or even foreigners) who cares enough to take action in respond to this poster/ ad. It's nice idea.

PS:BTW, you need to take a trip to Vietnam.

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

Fk Mikenj's picture

If you dont know well about other country, please dont write like that. This ad does not target Vietnamese children, 96% of them completed primary education. Vietnam doesnt have war anymore, even adult cant hold gun freely.
And yes, you made me up set because im a Vietnamese.
And thank you, pp.

Fk Mikenj
Activity Score 197
Graphic Designer
fersvax's picture

I meant as the mother language, not as a second, of course everybody around the world speak english, I'm aware of that. But an ad with illustrations and terms in english (100%) in an asian country look weird to me.

fersvax
Activity Score 1237
Creative Director |

FER.

ssguixi's picture

i admit i like it.
but this idea was used before.
at least used in 2005, by Leo burnett Toronto
on a condom ad (or safe sex)?

ssguixi
Activity Score 213
Art Director at Y&R
kandi's picture

same same but different. like it enough.

kandi
Activity Score 204
Art Director
KingKong's picture

Well done! Simple idea. Haven't seen such a well executed ad in ages. Sure winner at all the awards shows!

KingKong
Activity Score 10
Other
Chris's picture

nice idea, although art direction wise, mabey would have made the school poster a little more kiddish,
ie white background, colourful letters etc..

Chris
Activity Score 1925
Art Director
fifthbullet's picture

where is the figure come from?

fifthbullet
Activity Score 184
Art Director |

criticize is way easier than create. use more brain.

panasit's picture

I know I shouldn't laugh at this very powerful, interesting, and effective ad, but the X stands for X-ray is funny to me, because on most alphabet relate to word list... even the regular one, X is always x-ray (or xylophone, whatever the hell that is).

panasit
Activity Score 685

-Tung
--good idea is enemy of great idea

annie's picture

Well done. i like the idea in general but don't like the X as well.

annie
Activity Score 12
Creative Director
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