Alphabet

Published/Aired: 
September 2007
 Alphabet
 Alphabet

Description

Caption

Although it is not easy to talk about it, one must try to do it. Being unable to read and write is no fatality.

Advertising Agency: McCann-Erickson, Belgium
Account Director: Nadia Dafir
Creative Director: Jean-Luc Walraff
Copywriter: Grégory Defay
Art Directors: Grégory Defay, Laurie Lacourt
Photographer: J-C Bouchat
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Highest Rated

kbahey's picture

Not clear to me.

kbahey
kbahey's picture

Not clear to me.

kbahey
Polar Bear's picture

It appears to be a literacy campaign. Those who can't read see Hieroglyphs instead of actual words. So this would be seen through the eyes of an illiterate? Cute, but a little forced.

Polar Bear
Brainsugar's picture

Nice. Like it.

@dreamigator
It's a rebus. People are talking with drawings. They don't know how to write.

Brainsugar
Activity Score 1634
Copywriter
jiki's picture

tricky :\

jiki
laralu's picture

It's not tricky, the text is a classic french puzzle game where each drawing represents a part of a word. When you know all of them you get a sentence which says exactly what the translated copy does.

Ex: sie-ile-nez-pas-fa-cile-.. etc etc.... (S'il n'est pas facile )

For french speakers this is relevant :P

laralu
LeeHarvey's picture

Thank you, laralu! Now I get it.

LeeHarvey
Activity Score 3043
Creative Director
Spanky's picture

from an art direction standpoint, it doesn't make sense to print the logo and other type on the notebook page. either hand draw/write them. or set them in the layout.

Spanky
Activity Score 4895
Other
SandMan69's picture

You obviously have never seen a notebook with anything printed in the margins in your life.

Stick to writing birthday cards dipsh*t.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Spanky's picture

no, i have not seen notebooks with shit printed on them, running over the lines no less. probably because they exist no more in this world than your intelligence does. stick to making an ass out of yourself on here. it's obviously the only thing you're good at.

Spanky
Activity Score 4895
Other
kurtberengeiger's picture

I've seen all sorts of stuff with both words and images printed on them. Including notebooks.

kurtberengeiger
Activity Score 7357
Copywriter
SandMan69's picture

Spanky has crabs.

I know because we caught them off his mum.

Best (and cheapest) 45 seconds Ever.

Bang-Pop!

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Rog's picture

There's a good idea in here...
with some clunky copy, confusing it.
Looks like my doodle pad during a brief.

>>>> Go Power >>>>

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Yeah, I thought this was gonna be good from the thumbnail, but it's kinda half-baked.

Couple more hours consolidating/simplifying the images and copy might have helped.

hang-the-dj
Activity Score 1262
Copywriter
elsontong's picture

Please walk your talk.

elsontong
Activity Score 292
Copywriter
kurtberengeiger's picture

Ok. I get the idea, but the big question is does the rebus mean anything in French? Because if it does, then this advert is really engaging. If not, it was a waste of a great opportunity.

kurtberengeiger
Activity Score 7357
Copywriter
Guest's picture

the english text below the ad is the translation of the solved rebus.
get it?

Guest
kurtberengeiger's picture

Ahhh. Ok. Then I really like this advert. A lot.

kurtberengeiger
Activity Score 7357
Copywriter
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