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Ten-minute Guitar Solo

Campaign
Agency Network: 
Published/Aired: 
December 2012
ALO Audio:  Ten-minute Guitar Solo

Description

The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.

Print advertisement created by Cultivator, United States for ALO Audio, within the category: Electronics, Technology.

Caption

Hear every note of that ten-minute guitar solo. For better or worse.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Chris Beatty
Copywriter: Tim Abare
Photographer: Dennis Lane
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Highest Rated

emiliete's picture

Sorry, but not really sharp headlines...

emiliete
Activity Score 646
Copywriter at WMcCann
emiliete's picture

Sorry, but not really sharp headlines...

emiliete
Activity Score 646
Copywriter at WMcCann
Andrej Troha's picture

This is how ads should look like. Clean, clear, a bit frisky and straight to the point. Reminds me of good, solid ads of the 90's.

Andrej Troha
Activity Score 613
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