Agency Network: 
March 2019
All-Ukrainian Network of People Living with HIV/AIDS: Burger
All-Ukrainian Network of People Living with HIV/AIDS Print Ad - Burger


HIV if dangerous if you don't know about it. The earlier the test is performed, the more chances to save one's life. We used metaphor to show that HIV is hidden in our everyday routine by showing burger with the circle saw blade — one has to be careful to detect it before harm is made.

Print advertisement created by Tough Slate Design, Ukraine for All-Ukrainian Network of People Living with HIV/AIDS, within the category: Public Interest, NGO.


The risk is not to know.

Creative Director: Dima Tsapko
Creative Group Head: Roman Davydyuk
Senior Art Directors: Lina Yakobchuk, Serhii Shakh
Art Director: Yaroslav Cherkunov
Copywriter: Dima Tsapko
Digital Artist: Roman Davydyuk
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@minas_mars's picture

This just makes me sad.
These creatives think living with HIV is like eating a burger.

Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

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