Advertisement

Food can't be used to buy booze

Agency Network: 
Published/Aired: 
February 2013
All-Ukrainian Charity Fund Print Ad -  Food can't be used to buy booze

Description

Print advertisement created by Tabasco, Ukraine for All-Ukrainian Charity Fund, within the category: Public Interest, NGO.

Caption

Food can't be used to buy booze! Buy food - help the homeless!
The All-Ukrainian Charity Fund "Social Partnership"

Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Associated Creative Director: Valentyn Minchuk
Art Director: Nataliia Telitsyna
Copywriter: Olena Krapivka
Designer: Sergey Zapara
Designer: Andrey Zhivov
DTP: Yuriy Matvienko
Account manager: Veronika Velichko
Log in or register to post comments

Highest Rated

TheSmirkingFox's picture

I get the insight, but the formulation and overall tone is so demeaning toward homeless people that it defeats the first purpose on a charity ad: make people identify with the beneficiaries.

TheSmirkingFox
Activity Score 145
Planner
kleenex's picture

eeehhh....

kleenex
Activity Score 53787
Web Designer/Developer
Andrej Troha's picture

What... What is that?

Andrej Troha
Activity Score 613
eins-eins-null's picture

insulting, infantilizing and for whatever reason a curcumber. wow.

eins-eins-null
Activity Score 896
Copywriter
TheSmirkingFox's picture

I get the insight, but the formulation and overall tone is so demeaning toward homeless people that it defeats the first purpose on a charity ad: make people identify with the beneficiaries.

TheSmirkingFox
Activity Score 145
Planner
Advertisement
Advertisement
Advertisement