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Ears

Campaign
Published/Aired: 
September 2013
Allianz:  Ears

Description

Print advertisement created by Miami Ad School, Spain for Allianz, within the category: Finance.

Caption

It's the least you can do

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Santiago Cosme
Copywriter: K. O'brien
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OneNetworkExperience's picture

This creative concept is neither original, nor well done. The payoff is difficult to understand the Zurich also has a spot like that you can see here:

http://www.persoenlich.com/news/werbung/die-familie-im-fokus-232271 # comment-43820

which in turn, as has been said, is very similar, too, to this:

http://raafathamze.wordpress.com/2010/03/15/exotica-and-the-new-paradigm/

OneNetworkExperience
Activity Score 7
Production Manager
Arnav's picture

Just to show us that they are related(by blood) you don't have to give them those fake plastic elephant ears
& also it doesn't serve your purpose entirely cause lots of people are not related by blood(adoption/step mom/dad) & they TOO love each other

Arnav
Activity Score 166
gioborde's picture

Silly comment

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

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