Advertisement

Anchor

Campaign
Agency Network: 
Published/Aired: 
November 2008
Allianz:  Anchor

Description

Print advertisement created by Atletico, Germany for Allianz, within the category: Finance.

Caption

Not every prearrangement can really protect you from a storm.
Real estate insurance from Allianz.

Advertising Agency: Atletico International, Berlin, Germany
Executive Creative Director: Roland Vanoni
Art Director: Lars Hodeige
Copywriter: Anne Katrin Trybek
Photographer: Markus Meuthen
Account Director: Ilka Gülzau
Log in to post comments

Highest Rated

Adaddicted's picture

Why all these praises???
I would say this is so poor Art Direction! They do not have even the basic light sense.
Look at the shadow on the roof top and the shadow of the Anchor.
And how come the blue sky reflects on the Anchor?? Just to make it look dramatic???
C'mon, get a life!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Ramezani's picture

VERY GOOD perspektive. I like it. Good Photo.
The Concept: Its ok.

Ramezani
Activity Score 315
Art Director at Art Director
Blutwurst's picture

just lovely!

Blutwurst
Activity Score 9
Art Director
Shaka_Zulu's picture

This is the best one for me; compared to the other two. The idea is stronger.

Shaka_Zulu
Activity Score 116
Copywriter |

Now... inspire me!

BrettHeart's picture

Very good art direction!

[BrettHeart™]

BrettHeart
Activity Score 136
Contexta |

[BrettHeart™]

Adaddicted's picture

Why all these praises???
I would say this is so poor Art Direction! They do not have even the basic light sense.
Look at the shadow on the roof top and the shadow of the Anchor.
And how come the blue sky reflects on the Anchor?? Just to make it look dramatic???
C'mon, get a life!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

SeanMartin's picture

Great perspective on this. I wish the other two had been so dramatic in their point of view.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
commercial artist's picture

Dramatic perspective does not a great ad/concept make.

commercial artist
Activity Score 62
Working in Saudi Arabia
SeanMartin's picture

But it does here, doesnt it?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Guest commenter's picture

that's not the point.

Guest commenter
SeanMartin's picture

LOL -- of course it is, "guest commentator".

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Guest commenter's picture

Sure it is the point. You said that you wish all the ads had the same perspective. What kind of formula is that? Every ad needs ultra low and wide angle perspective to be good? THAT'S the point.

Guest commenter
Crisp One's picture

I agree this is the strongest visually, and it really carries the idea.

Crisp One
Activity Score 2005
Other at New York
mark3r's picture

This one wins it all. Great work. Flawless art direction.

mark3r
Activity Score 1949
Art Director at Scout
carton's picture

i dont like it, sorry

carton
Activity Score 10
salamandos's picture

not nice..

salamandos
Activity Score 1947
Art Director
scarfinati's picture

i question the position of the lines.

Real estate insurance from Allianz. should be part of the logo. Its not a tagline.

scarfinati
Activity Score 843
Art Director
bill_boonie's picture

The execution on this is sublime! Well done!

bill_boonie
Activity Score 115
icandi communication
Guest's picture

I WANT THE AD DESCRIPTION

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now