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Gun, 2

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by FCB, Ecuador for Alliance Jiu-jitsu, within the category: Recreation, Leisure.

Advertising Agency: Mayo Draft FCB, Quito, Ecuador
Creative Director: Carlos Serrano
Art Director: Alejandro Muñoz
Copywriters: Alejandro Muñoz
Photographer: Diego Ledesma
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bknowlden's picture

It does say "your hands are weapons", but as someone who has taken jiu jitsu for some time now, this doesn't resonate.

But I guess you're not advertising to those already taking lessons, so in that way it succeeds. It's just not very compelling. I do dig the restraint on the art direction though.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

Ecuador, basta. En serio che, dejen de mandar tanta mierda

Guest
superfel's picture

Only Registered users should be allowed to comment, otherwise you see this kind of useless comments.

Deberían permitir comentar sólo a usuarios registrados, sino vemos a estos "valientes" dando comentarios inútiles que no colaboran en nada y que sólo insultan. Parecen comentarios de algún junior resentido.

superfel
Activity Score 51
Copywriter at MAYO DRAFT/FCB
soulpheonix3996's picture

Nice, I know someone who takes Jujitsu. But show it in a real life situation, like stopping a robbery or someone mugging the protagonist

soulpheonix3996
Activity Score 53
soulpheonix3996's picture

Nice, I know someone who takes Jujitsu. But show it in a real life situation, like stopping a robbery or someone mugging the protagonist

soulpheonix3996
Activity Score 53
soulpheonix3996's picture

Nice, I know someone who takes Jujitsu. But show it in a real life situation, like stopping a robbery or someone mugging the protagonist

soulpheonix3996
Activity Score 53
soulpheonix3996's picture

Nice, I know someone who takes Jujitsu. But show it in a real life situation, like stopping a robbery or someone mugging the protagonist

soulpheonix3996
Activity Score 53
ricklongo's picture

This would be way too convoluted, and would take the focus away from the hands. I think it works much better the way it is.

ricklongo
Activity Score 1244
ricklongo's picture

Pretty cool. Gets the point across perfectly.

ricklongo
Activity Score 1244
Guest's picture

Dont like it...

Guest
Guest's picture

alliance bad shit!

Guest
Guest's picture

que basura

Guest
theanc's picture

Nice concept.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

bryan9's picture

Shit hole.

bryan9
Activity Score 110
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