Description
Print advertisement created by FCB, Ecuador for Alliance Jiu-jitsu, within the category: Recreation, Leisure.
Creative Director: Carlos Serrano
Art Director: Alejandro Muñoz
Copywriters: Alejandro Muñoz
Photographer: Diego Ledesma

Your body is a weapon, yeah I get it, it's just... not very exciting is it?

esta me parece mas interesante q las granadas q estaban muy feas

See one , seen them all...

"Ladran, Sancho".

parece letra de reggetonero, "si los perros están ladrando es q voy caminando", "hambre y sueño es lo que tienes", jaja, está bien la gráfica pero no es genial.

It would apply better to karate
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

bad photo anyway
--
Everartz
| everartz |

La plena. El concepto "tu cuerpo es tu arma" es muy bueno, pero estos avisos son aburridísimos.
Sigan trabajando.

No need for a second version of this one. It's basically the same ad, with nothing new to make it a series.

Sucks badphoto effect.

I did the same idea... for university.

I did the same idea... for university.

don't like the visuals. the concept is fine.

pobres serranitos