Sad but true

Agency Network: 
November 2018
AllForBlue: Sad but true
AllForBlue Print Ad - Sad but true


Every year, 100.000 marine creatures die from plastic entanglement, globally. It’s a big number. It’s a sad number. But it’s a real number. This print ad was created on behalf of AllForBlue, in order to raise awareness on the impact of plastic use in marine life. We want people to rethink plastic and start using its numerous and equally useful, eco-friendly alternatives. It’s a small but crucial step one can make in order to save planet Earth.

Print advertisement created by Ogilvy, Greece for AllForBlue, within the category: Public Interest, NGO.


Every year 100.000 marine creatures die from plastic entanglement. Sad but true. Rethink plastic. Save the oceans.

Advertising Agency: Ogilvy, Greece
Executive Creative Director: Yannis Sideris
Art Director: Panos Pagonis
Copywriter: Mary Vamvaka
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