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dannyvall's picture

Zpolice thanks, now i get it, nice, good work!!!

dannyvall
Activity Score 78
Creative Director
Calibarak's picture

So what? What is the idea?

Calibarak
Activity Score 302
fractalrene's picture

The product shot looks like an Iris pen (www.irislink.com), which are handheld scanners that include translation software. Good idea, the benefit is clear.

fractalrene
Activity Score 1504
Copywriter
artdirectoredwardbutstudiovisualizer's picture

Done, done, done ....

artdirectoredwa...
Activity Score 136
Graphic Designer at Saatchi
zpolice's picture

by all of composition of "A" "L" "L"
they're look like "ZEN" (KANJI in japan or china)
and "ZEN" meaning is "all" too

zpolice
Activity Score 2
Bangkok university |

I;ll try and try foerver

whitespace's picture

Zen isn't 'All'... and it's not written like the ad above, but like this >http://www.astromagik.com/Zen.jpg

Zen is pronounced as 'Chan', while the word above is pronounced as 'Quan'. The above word is 'All' or 'Everything' in Chinese.

whitespace
Activity Score 1953
Creative Director
dannyvall's picture

Zpolice thanks, now i get it, nice, good work!!!

dannyvall
Activity Score 78
Creative Director
Gorilla Lover's picture

Looks like ALL to me. Then I say, what's the point? Is there a translation on the tagline?

Gorilla Lover
Activity Score 84
Art Director
jingwei's picture

great idea, great art execution too. Only those fluent in chinese and english will get it I suppose, but it doesn't matter since it speaks to the target audience.

Copy at the bottom roughly means "Fast english to chinese translation"

jingwei
Activity Score 150
Copywriter at BIAD |

--------------------
come on, push it!!!!

bbchinho's picture

if we translate the english word "ALL" to chinese, it's 全.
the concept divided the chinese character to 3 letters A-L-L.
and they are selling a translate machine.
it seems a hand held scanner with a display scan and translate the word instantly.

This similar concept can easily be seen in Hong Kong.
Nothing really special here :)

bbchinho
Activity Score 10
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