Agency Network: 
November 2008
Alka Seltzer:  Mafia


Print advertisement created by BBDO, France for Alka Seltzer, within the category: Pharmaceutical.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director / Illustrator: Paul Kreitmann
Copywriter: Alexis Benoit
Other credits: Edouard Perarnaud, Martin Darfeuille, Sylvie Etchemaite
3D: PH-Print
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Guest commenter's picture

This campaign has all the things you'd expect to see in a Cannes winner. So congrats to the team on that level.

But I bet real people wouldn't understand it and it wouldn't actually sell the product.

Guest commenter
Patrick Mchugh Advertising Photographer's picture

Very strong, I agree with the comments here.

Patrick Mchugh ...
cw's picture


Activity Score 26
Art Director at art director
philippe rachel's picture

Vraiment chouette, ça faisait un moment que je n'avais pas ri devant une pub. Le traité est vraiment bien. Félicitation

philippe rachel
ackattak's picture

Great art.
The executions are cute and they make me smile, even though I don't really know how they relate to the product.

Activity Score 394
lissa_r's picture

he ate the recording machine, relieved the discomfort with the product.

Activity Score 7
limkokwing institute
Ad_Man's picture

yo no sé, esto huele a león.

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest commenter's picture

great campaign

Guest commenter
Roger Daly's picture

I just got a bit prouder of our industry.

Roger Daly
Activity Score 355
Guest commenter's picture

highlights a problem an offers no solution.

these aren't ads for people. it's ads for shows.

that said fucking love em.

Guest commenter
CGilb09's picture

Cannes worthy? Isn't the point of advertising to sell to consumers, not dazzle them with clever ideas that are confusing? I had to sit and ponder these a while to even understand them. For someone that's not really familiar with the product, it makes no sense.

Activity Score 570
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

amir a. taj's picture

wisely executed ...well done

amir a. taj
Pmchugh Advertising Photographer's picture

It is a great series.

Pmchugh Adverti...
Guest commenter's picture

finally a campaign that gives this stupid plattform a purpose

Guest commenter
Guest's picture

strong. but i have to agree that this ad wont sell a thing..

Guest's picture

If not Grand Prix, at least Gold lion here.

Absolutely amazing.

Guest's picture

It reminds me the movies GODFATHER, GOOD FELLAS . Loving it. Great works.

Ibrahim1250's picture

great..great great.................!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Activity Score 12
Eastbury Comprehensive
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