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Cows

Campaign
Published/Aired: 
December 2014
Alka Seltzer Print Ad -  Cows

Also From This Campaign 2

Description

Print advertisement created by Miami Ad School, Brazil for Alka Seltzer, within the category: Pharmaceutical.

Advertising School: Miami Ad School, Sao Paulo, Brazil
Creative Director: Toni Rodrigues
Art Director / Illustrator: Eduardo Basque
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Highest Rated

@minas_mars's picture

So what bothers me about this is the symbol for a cow.
He (the art director) obviously didn't think that people don't like to associate the animal with the food.
I personally expect a lot better from creative working on a client like Alka Seltzer.
This had an opportunity to be so much better.

@minas_mars
Activity Score 1726
Art Director at TBWA |

I'm gonna try say something positive

Dzsoi's picture

If you can pick your brand, your message and your work is not a victim of a client's narrow-mindedness, you have to come up with something great. This is very very far from being good. Try to come up with a concept first, a concept that can be expressed verbally.

Dzsoi
Activity Score 8559
Copywriter at Brightly
@minas_mars's picture

So what bothers me about this is the symbol for a cow.
He (the art director) obviously didn't think that people don't like to associate the animal with the food.
I personally expect a lot better from creative working on a client like Alka Seltzer.
This had an opportunity to be so much better.

@minas_mars
Activity Score 1726
Art Director at TBWA |

I'm gonna try say something positive

damnson's picture

My thoughts exactly.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Temple's picture

Nailed it.

Temple
Activity Score 11341
Creative Director
Rob71's picture

Agree, these are just not thought through. A missed opportunity.

Rob71
Activity Score 411
kleenex's picture

cut looking bubbles.

kleenex
Activity Score 53787
Web Designer/Developer
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