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Beware of the evil food, Bacon

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Agency Network: 
Published/Aired: 
March 2010
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Views
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Alka Seltzer:  Beware of the evil food, Bacon

Description

Print advertisement created by BBDO, Brazil for Alka Seltzer, within the category: Pharmaceutical.

Caption

Beware of the evil food. Alka Seltzer

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Art Directors: Denis Peralta, Guilherme Sakosigue
Copywriter: Andre Kassu
Illustrator: Marco Furtado
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Highest Rated

Joe 47's picture

Wowwwww brilhant!!!.......

Joe 47
Activity Score 9
Dadaism's picture

Funny!!

Dadaism
Activity Score 161
Darling Design
Adaddicted's picture

Really crazy thought and funny execution!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

deep_tracy's picture

Funny. But I'm not sure about 'BEWARE'. It doesn't tie up the whole thing to the product. Maybe something like: When food gets evil.

deep_tracy
Activity Score 588
Copywriter
Emanresu's picture

I love the post-production and think that the concept is good, yet I agree with what you had said. I think the wording should be arranged in a way to suggest that the reader should retaliate against "evil food". Telling me to beware of these high-fat foods that will leave me with an upset stomach will probably encourage me to simply avoid them rather than to eat them, receive symptoms of an upset stomach, and then use alka-seltzer.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Tomzwarts's picture

Food is always evil if you drop it there where you don't want it like your clothes.....

Tomzwarts
Activity Score 42
Art Director
bobby666's picture

hilarious and that's it.

bobby666
Activity Score 1462
RMG Connect, India
xcreativity's picture

dont think its funny, but that's just my opinion

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Corbeen's picture

opinion is like butt, everybody has it.

Corbeen
Activity Score 1095
netei's picture

3 ideas in one:
food that becomes evil (1) why? because digestion blah...
with/and tabasco(2) oh its not the bacon, now its the tabasco...
alka seltzer (3) ah ok, i thought the bacon becomes evil because of the tabasco... this ad is for alka seltzer!!! :))) aaaah now i get it...

if the idea would just be evil-food... thats easier, so much to understand :)

uhuhuhuh!

beautiful execution, nice tone.

netei
Activity Score 215
Reality Check's picture

It's deliciously warped, deceptively clever and undeniably fun. Isn't that enough?

Reality Check
Activity Score 2549
Joe 47's picture

Wowwwww brilhant!!!.......

Joe 47
Activity Score 9
bknowlden's picture

So that food is supposed to make my eyes hurt? Looks great, message is off. The should be attacking your stomach.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

thedesignaddict's picture

It's funny, but the benefit is not implicit.

Nicely executed though.

thedesignaddict
Activity Score 5403
Art Director at Freelance
J.D.'s picture

nice one

J.D.
Activity Score 11
sintra's picture

agreed nice execution but message is not clear

sintra
Activity Score 699
Administrative
brandingworthspreading's picture

jajajaja

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Sana Ahmed's picture

nice

Sana Ahmed
Activity Score 20
Graphic Designer at College of Art and Design,Punjab University
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