Skate parks and skate brands attract skaters, but also people who have bad attitudes. People who often cause trouble and get into fights. That's why we created a campaign for the Copenhagen based skate brand ALIS encouraging people to enjoy skating and to spread good vibes in the parks and within the skate community. And to aspire wearers of ALIS not to be part of hateful culture.
Print advertisement created by &Co, Denmark for Alis, within the category: Fashion.