From North to South

AlHareth AlArabiya has launched a new brand identity, announcing a new era for their business, on ground this was translated with opening new branches in the north and the south of the country.
The core of their business is transferring money on national and international level. The focus is on the national level with the many new branches that makes their business flourishing.
We created a print campaign that emphasis the new brand identity and the money transfer across the country through playing on the landmarks in the banknotes that are related people daily lives and culture.