Pinóquio tattoo

Campaign
Agency Network: 
Published/Aired: 
December 2009
Alfa Print Solutions:  Pinóquio tattoo

Description

Print advertisement created by Local, Brazil for Alfa Print Solutions, within the category: Professional Services.

Caption

Print what you want, where you want it.

Advertising Agency: Local Comunicação, Rio de Janeiro, Brazil
Creative Directors: Alvaro Rodrigues, Luis Claudio Salvestroni
Art Director: Leonardo Nicolay
Copywriter: Milena Zindeluk
Illustrator: Omar Handam
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Highest Rated

JamaisVu's picture

It's just that when people see a nice visual they credit the art director, and forget the illustrator.
I think the credit should go first to the Illustrator/Photographer. An idea will fall fat without the proper execution. And the Art Director's main job is the concept not the illustration. Sometimes when people see a bad idea they say "bad idea but nice art direction". That's stupid in my opinion.

That said, I like both the concept and the execution of this ad.

JamaisVu
Activity Score 408
Guest's picture

nice 3d and photoshop.

Guest
alexander_bickov's picture

Cool art direction

alexander_bickov
Activity Score 3281
JamaisVu's picture

You mean nice illustration. The art director came up with the visual concept, he did not draw the f***ing thing.

JamaisVu
Activity Score 408
Guest's picture

Oh c'mon, you're just jealous. I bet you're an illustrator or just a fan of and whatever. Art director came up with that idea and illustrator just worked on that based on the mind of the art director.

Guest
JamaisVu's picture

It's just that when people see a nice visual they credit the art director, and forget the illustrator.
I think the credit should go first to the Illustrator/Photographer. An idea will fall fat without the proper execution. And the Art Director's main job is the concept not the illustration. Sometimes when people see a bad idea they say "bad idea but nice art direction". That's stupid in my opinion.

That said, I like both the concept and the execution of this ad.

JamaisVu
Activity Score 408
Guest's picture

Those who says, "bad idea but nice art direction" are of course people not involved in advertising and doesn't know about the actual process and roles internally. I understand your feeling but it's our world (mass, people, non-advertising audience) who gives that kind of opinion and, we should just understand that.

Guest
Guest's picture

Actually, I love the concept...the illustration is great too, but its the idea that amazes me here.

Guest
Guest's picture

Silly discussion. It's a good concept with 2 great executions.

Guest
Luis Maram's picture

Jajaja great campaign. This is the best. The tatoo transforming wood in skin, is an extraordinary idea.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Guest's picture

The art direction/illustration is really good. I'm not very impressed about the idea but I think this is ad is a real seller.

Guest
Guest's picture

This ilustration work was done by Locomotyva Studio, check them website http://www.locomotyva.com.br

Guest
the_lizard_king's picture

Good art direction... average concept. 4/10

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Guest's picture

THAT'S A LIE!

Guest
Abscur's picture

*)

Abscur
Activity Score 12
Art Director
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