Papyrophobia

Campaign
Agency Network: 
Published/Aired: 
May 2009
Alexander Forbes:  Papyrophobia

Description

Print advertisement created by Bester Burke, South Africa for Alexander Forbes, within the category: Finance.

Caption

There are lots of things to be scared of. Insurance needn't be one of them.

Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Photographer: Barry White
Copywriter: Jed Dawson
Log in to post comments
Wordnerd's picture

hm. another "and now for something completely different" campaign. but who fears insurance? i mean, it's a pain in the ass alright, but comparing it to phobia? rather weak conctept. but i think they made the best out of it

Wordnerd
Activity Score 6620
Copywriter
Guest's picture

What does it matter?
you could keep this idea for the right product. That is not an insurance company for sure.
not clever.

Guest
Blair Semenoff's picture

Totally agree with both comments

Blair Semenoff
Activity Score 641
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

clever

Guest
Guest's picture

Lovely campaign. Comparing very irrational fears to real fears like insurance. Works for me.

Guest
Guest's picture

An ok idea but the beautiful art direction makes up for it.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement