Golf

Campaign
Agency Network: 
Published/Aired: 
March 2012
Aleve:  Golf

Description

Agency

Print advertisement created by BBDO, Canada for Aleve, within the category: Pharmaceutical.

Caption

For really stiff joints.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Associate CD / Art Director: Jaimes Zentil
Associate CD / Copywriter: Craig McIntosh
Account Director: Steve Groh
Photographer: Philip Rostron
Retoucher: Instil Productions
Print Producer: Kay Izzard
Account manager: Nevena Djordjevic
Layout: John Rodrigues
Log in to post comments

Highest Rated

stitchy's picture

Seriously?!!

stitchy
Activity Score 779
creative design
chuckieT's picture

Not crazy about the retouching.

chuckieT
Activity Score 680
Creative
arthor's picture

I think the retouch solution ruins it for me, these limbs would physically not bend at all, let alone "stiffly".

arthor
Activity Score 513
JayP's picture

Ok. Good brief. Where is the creative?

JayP
Activity Score 22
Copywriter
Shrinivas D's picture

Nice...

Shrinivas D
Activity Score 26
Graphic Designer
stitchy's picture

Seriously?!!

stitchy
Activity Score 779
creative design
somecopywriter's picture

This one hurts my eyes.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
MicheleVirgilio's picture

i don't like

MicheleVirgilio
Activity Score 2617
andylefty's picture

Creative: What's the budget?

Producer: ...

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
everartz's picture

its a good direction but the retouching could have been way better

everartz
Activity Score 7613
Art Director |

| everartz |

Soorajtr's picture

oh no

Soorajtr
Activity Score 8
Web Designer/Developer at Senior Flash Developer, Dubai Media City, UAE
eslam_designs's picture

nice creative job but very bad retouching !

eslam_designs
Activity Score 55
Creative Director at JAC Egypt
AlvarezArt's picture

Seems forced to me. An attempt at creativity for the sake of it.

AlvarezArt
Activity Score 82
Creative Director
kleenex's picture

I like the idea.

kleenex
Activity Score 58777
Web Designer/Developer
mertos's picture

no

mertos
Activity Score 904
Creative Director
Robert_G's picture

basic and forced

Robert_G
Activity Score 37
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement