The Four Gracious Plants, Orchid

Agency Network: 
May 2007


The Four Gracious Plants consist of an oriental painting of plum-blossom, orchid, chrysanthemum and bamboo which is the traditional concept connecting the image of these plants to the image of Korean. An oriental painting of plum-blossom effloresces before the snow melts in early spring nevertheless of the cold and the orchard emits delicate scents to the remote mountain. Chrysanthemum busts out in late fall in spite of the first cold and frost and bamboo keeps the green and fresh leaves in cold winter. The order of an oriental painting of plum-blossom, orchid, chrysanthemum and bamboo follows spring, summer, fall and winter whose orders are the sequences of the time of blossom each. It not only expresses seasons but also it contains the idea of the ‘classical scholar spirit.’ In other words, through the Four Gracious Plants, I intended to show the everlasting mind and will and I sought for an elegant and unworldly stage.

Print advertisement created by Straw, South Africa for Alessi, within the category: House, Garden.

Advertising Agency: Straw, Seoul, Korea
Creative Director / Art Director / Illustrator / Photographer: YoonHo Chang
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straw's picture

My materials for work are spoons, forks and knives commonly called cutlery. < spoon + fork >

The fragrance of orchid - Living along with sincere people is like orchard is inside of the room. After a long time you can’t smell it because you are assimilated with it.

Activity Score 8
Photographer at amorepacific-wax
ItMatters's picture

Really, really, almost too subtle.

Activity Score 2167