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Too late, 3

Campaign
Agency Network: 
Published/Aired: 
March 2014
Aldeia Nissi:  Too late, 3

Description

Print advertisement created by rEvolution, Brazil for Aldeia Nissi, within the category: Public Interest, NGO.

Caption

For 93% of Angolan orphans it's too late. Adopt an older child.

Advertising Agency: Revolution Brasil
Director: Vitor Barros
Executive Creative Director: Emerson Braga
Creative Director: Edson Rosa
Art Director: João Sousa
Copywriter: Luisa Chequer
Producers: Clarissa Matos, Leila Santos
Photographer: Diego Freire
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Highest Rated

thedesignaddict's picture

The headline and tag line are not working together. Maybe it's an English translation problem?
The logic flows like this right now: Try adopting an older child, even though it's too late.
I like the art though.

thedesignaddict
Activity Score 5403
Art Director at Freelance
kleenex's picture

I think it will get people to look at it.

kleenex
Activity Score 58797
Web Designer/Developer
faceyon's picture

Why does the child look depressed, isn't he adopted already? I'm guessing he is not part of the 93% percent mentioned in the copy.

faceyon
Activity Score 115
Art Director at DDB lagos |

teach me.

Hawrys's picture

Very nice, guys!

Hawrys
Activity Score 198
Copywriter
thedesignaddict's picture

The headline and tag line are not working together. Maybe it's an English translation problem?
The logic flows like this right now: Try adopting an older child, even though it's too late.
I like the art though.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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